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The world of entertainment is best represented by streaming. Here the important learning point is that keeping consumer attention is a priority.
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The world of entertainment is best represented by streaming. Here the important learning point is that keeping consumer attention is a priority.
Energy majors are exaggerating their green credentials in public messaging while continuing to allocate the majority of new investment to oil and gas projects,...
The brands that are using loyalty programs right are now more focused on how the program guides the experience in new ways vs. just...
Britain banned an advertisement from consumer goods group Unilever over "misleading" environmental claims for its laundry detergent.
Since returning to tennis as a mother in 2018, Serena Williams has not ruled the courts with the same dominance she once displayed.
Google is breaking EU law by sending users of its email service Gmail direct advertising messages, activists said in a complaint sent to French...
With AI and ML, the machine has the ability to analyze troves of data in minutes, recognize patterns.
The signs, put up in recent weeks by a Catholic foundation, have triggered a fiery debate in the conservative-led country.
You might have noticed that your Facebook ads often correspond with your location and recent Internet activity.
When judged on the basis of social media ‘noise’, the five advertising campaigns that have attracted the most interest are revealed here.