SAN DIEGO, CA – Video streaming on the Internet grew 215% in 2000 to over 900 million total streams accessed. This includes broadband streams, which made up almost 29% of total accesses. According to a new report from DFC Intelligence, as much as 15% of available stream inventory is now being exploited with in-stream advertising.
“Expanding content availability, increasing bandwidth, better promotion and program innovations really helped spur the streaming video marketplace throughout 2000,” said Paul Palumbo, the lead author of the report. Some of the big streaming video success stories of the past year include the 2000 election controversy, BigBros2000.com, Survivor, music videos and Internet films.
Also included in the report is an analysis of narrowband vs. broadband streaming by content category, bandwidth provider relationships, plus cable TV channels, broadcast networks and broadcast affiliates with online extensions. The report contains an overview of the digital set-top box market, a chapter on TV/PC programming usage, online vs. on-air ratings, and analyzes media player installed base/usage, digital rights management and digital ad insertion.
The 275 page report, Interactive Broadcast Video: Streaming Video Market 1998-2004, contains detailed data analysis of the past three years of Internet streaming video usage by event, channel, network and destination. There are also forecasts through the year 2004, broken out by content categories including news/information, film, general entertainment, Internet television, music and sports. Music and news are predicted to be the top categories for video streaming.
DFC Intelligence also publishes Digital Broadcast and Programming/Webcast Track, a subscription based research service. For more information or to sign up for a free one-month trial subscription to DB&P please go to the DB&P/Webcast website.
