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In the crowded arena of MarTech, one startup is causing waves, and LinkedIn is buzzing. Blings, co-founded by COO Yosef Peterseil, is rapidly gaining attention for its patented MP5 personalized video platform. LinkedIn feeds are lighting up with Blings updates, thought-leadership posts from Peterseil, and engagement spikes from professionals across marketing and tech.
But what exactly is driving this momentum?
A breakthrough in video marketing
At the heart of Blings’ ascent is the radical reinvention of video. Their MP5 technology enables real-time, personalized video content without pre-rendering: a single template dynamically assembles on the viewer’s device at play time.
As Peterseil explains, traditional video outreach required rendering and storing thousands of files. It’s like “baking 100,000 cakes in advanced,” but MP5 flips that equation: “When someone opens a video,… their device builds it on the fly—using their name, location, preferences, even real-time context.”
This innovation speaks volumes. No server-side load, no rendering wait times, only seamless scalability.
Furthermore, personalization is no longer a luxury, but a necessity. Peterseil highlights that despite video consistently outperforming text, fewer than 1% of emails use personalized video. This underlines the untapped potential and the need for a shift in marketing strategies.
Video: The medium that moves metrics
Video ROI is undeniable. 88% of marketers report a positive ROI from their video campaigns, which is attributed to their high engagement and conversion rates, as well as their ability to communicate complex information in a digestible format quickly. Wyzowl further reports that 78% of people prefer learning about a product via short-form video. It has also helped increase brand awareness (96%), web traffic (82%), boost lead generation (88%), and sales (84%)
The market demand for personalization
The numbers are striking:
- Eighty percent of consumers are more likely to purchase from brands that offer personalized experiences. Similar numbers apply to B2B sectors.
- McKinsey reports that personalization marketing reduces customer acquisition costs by as much as 50%, boosts revenue by 5-15%, and increases marketing ROI by 10-30%.
- Moreover, research shows that 71% of customers expect companies to deliver personalized interactions, and 76% become frustrated when this expectation is not met.
- Email campaigns featuring personalized videos enjoy ~8 times higher click-through rates, and 93% experience an increase in conversion rates, with CTAs converting 202% more effectively.
These figures confirm what Yosef says: personalization is no longer optional, but it’s the differentiator.
Why do consumers prefer personalized content? 75% say it makes it easier to navigate the website, while 67% state that it provides them with relevant product or service recommendations. Moreover, 66% are satisfied because they receive tailored content for their needs, while 65% enjoy the targeted promotions.
There is also value in receiving personalized content that resonates with the consumer’s emotions, such as celebrating their milestones (61%) and receiving timely communications tied to key moments (59%).
Credibility through endorsements and media
Blings hasn’t just been talking. They’re also being talked about. They have recently earned recognition as one of the five hottest marketing tech platforms, a significant stamp of approval from a global consulting titan. LinkedIn posts celebrating the accolade garnered congratulatory comments from the community.
The acknowledgement opened doors. One commenter on Peterseil’s post noted: “Every company that was on it raised a dominant funding round afterwards. Are you guys in funding mode?” This highlights how media coverage can spark investor interest and discussions about growth.
