Opinions expressed by Digital Journal contributors are their own.
Imagine a virtual world lacking artistry, where only basic pixels and code exist. It’s within this very canvas of digital potential that Fanyi Pan, an Interaction Designer, User Interface/User Experience (UI/UX) artist, and Augmented Reality/Virtual Reality (AR/VR) enthusiast, emerges as a visionary.
Amidst Brooklyn’s creative enclave, she quietly reshapes the intersection of art, technology, and finance, infusing the virtual realm with the vibrancy of art. “My professional ethos revolves around conducting thorough research to create playful, visually striking experiences that resonate with users,” Fanyi explains, setting the tone for a conversation that delves into the captivating world of extended reality.
From architectural foundations to digital frontiers
Fanyi Pan’s career trajectory is marked by a significant transformation from the realm of architectural design to the cutting-edge fields of AR/VR, demonstrating her capacity for adaptation and innovation. Her foundational skills in architectural design were further refined at Nuwa Studio Inc., a UI/UX design agency in New York. Here, Pan collaborated with clients like JLL Properties, engaging in projects that spanned from NFTs to fashion branding, showcasing her versatile skill set. “I saw a world beyond bricks and mortar, a digital space where imagination sets the only limits,” says Pan. This shift from physical to digital realms was not just a change in medium but a broadening of creative scope.
In her role at Satori Labs, Pan is focused on the development of Satori.finance, the company’s singular project. Her architectural background provided a unique perspective, aiding her transition to digital design. “Migrating my architectural knowledge to digital design felt like entering a new realm of creativity,” Pan reflects. Her commitment at Satori Labs is a testament to her dedication to continually pushing the boundaries of UX/UI design, focusing on blending creativity with functionality.
Satori.finance, a state-of-the-art crypto perpetual trading platform, showcases Pan’s prowess in UI/UX design. This platform, facilitating crypto trading on various blockchains, recently achieved a significant milestone with a substantial trading volume. Pan’s role was crucial in developing a user-friendly interface and enhancing the overall user experience, highlighting her ability to integrate artistry with technological sophistication.
Art and technology: A harmonious fusion
Central to Pan’s work is the seamless integration of art and technology. Her projects, especially those in extended reality, showcase narratives crafted in virtual spaces. “Sweetpaw,” her notable AR application for diabetes management, is a prime example of this blend, demonstrating how a health tool can become an engaging, interactive experience. This project also garnered recognition when it was proudly featured in the Microsoft Design Expo 2020, solidifying Fanyi’s commitment to utilizing technology for societal betterment.
Another significant project in Fanyi’s portfolio is her work on Satori.finance, a state-of-the-art crypto perpetual trading platform. The platform, which features crypto trading on multiple blockchains such as Polygon zkEVM, zkSync, Linea, Scroll, and Base, recently achieved a milestone by hitting $65 million USD in daily trading volume. Fanyi played a crucial role in this success; as a UI/UX designer, she developed innovative product design solutions, crafted the user experience for the trading platform and landing page, and created marketing assets to boost user engagement. This project further exemplifies her ability to blend artistry with technological sophistication.
Pan’s work in cryptocurrency and Web3 further demonstrates how artistry can elevate technically complex domains. Her artistic approach in these fields transcends traditional digital constructs, creating immersive, narrative-driven experiences. “In the virtual world, art is a vehicle for storytelling, bringing depth and meaning to the digital experience,” Pan emphasizes.
Envisioning a digitally enhanced future
Pan’s vision for the future is one where virtual and augmented realities are integral to everyday experiences. “We are on the brink of a new era, where virtual and augmented realities will transform our daily interactions,” she anticipates. Her perspective is not limited to technological advancements but is deeply rooted in enhancing human experiences and interactions.
For Pan, the future lies in creating digital spaces as impactful and meaningful as their physical counterparts. “The potential of AR/VR is limitless. We are crafting experiences that will redefine how we perceive the world,” she asserts. Pan believes in the transformative power of design and is excited about the endless possibilities in this dynamic field, echoing broader sentiments in the tech community.
