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Tech obsessed? Geography may have something to do with it

The leading technology gadget searched for was a gaming platform – the Sony PS5.

Young man playing a video game. Image by Vadermonk - (CC BY-SA 4.0)
Young man playing a video game. Image by Vadermonk - (CC BY-SA 4.0)

The ten most tech obsessed cities in the UK have been revealed, based on an assessment of Internet search data. The outcome of this analysis is that Preston, Manchester, and Birmingham are the top three most seemingly ‘tech obsessed’ cities in the U.K.

Whether the methodology used was the most accurate to arrive at this geographical pin-pointing is debatable (there are alternative measures to assess ‘tech trends’). Nonetheless, the data is indicative of consumer preferences. The data was compiled based on search volumes for a variety of technology gadgets.

The leading technology gadget searched for was a gaming platform – the Sony PS5. Also included in the array of search terms was hardware, such as tablets, smartphones, consoles and other smart devices. The search volume of every term in each area was added together and then divided by the population to determine the number of searches for every 10,000 people.

The data was compiled by the entertainments site New Casinos, who analysed the number of average monthly searches on Google in each U.K. city and town for a range of technology products.

The outcome of the analysis of search terms shows:

RankCity/TownPopulationCombined average monthly search volumeSearches per 10,000 people
1Preston114,30020,0201751.54
2Manchester552,00092,4501674.82
3Birmingham1,074,300171,7401598.63
4Liverpool465,70074,1201591.59
5Glasgow598,83090,4601510.62
6Newcastle upon Tyne280,17742,0801501.91
7Bristol465,86668,3901468.02
8Reading174,20025,2901451.78
9Leicester329,83947,0201425.55
10Blackburn105,08514,6101390.31

Taking the top spot for the most technology driven city in the UK is Preston, with 1751.54 searches per 10,000 people. The city in Lancashire has a particular interest in the PS5, with this being the gadget that was most searched for across the area.

Manchester is runner up, with a search volume of 1674.82 for every 10,000 people. This Northwest city has demonstrated its demand for a Nintendo Switch with the second highest searches per 10,000 people.

Standing third on the podium is Birmingham, which sees a total of 1598.63 searches per 10,000 people. Like Preston, this major city has a keen interest in the PS5 with this also being the most searched for technology product in the area among all 18 of the terms.

Liverpool was another Northwest city to make the list. Liverpool gained a total of 1591.59 searches for every product per 10,000 people. In fifth place is Glasgow. The city in Scotland has made a total of 1510.62 searches for every 10,000th person – but not only that, citizens of Glasgow also have a keen interest in bagging an iPad, with the second highest total of searches for the gadget per 10,000 people.

Overall, the term ‘ps5’ proved most popular, taking a search volume of 331,940 in total across all the U.K. cities that were measured.

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Written By

Dr. Tim Sandle is Digital Journal's Editor-at-Large for science news. Tim specializes in science, technology, environmental, business, and health journalism. He is additionally a practising microbiologist; and an author. He is also interested in history, politics and current affairs.

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