U.S. mobile or tablet application users spend around 30 percent of their time social networking, while most play games (at 49 percent). News apps capture only 6 percent of total time on mobile apps, the data says.
The press release adds, “Further considering that Flurry does not track Facebook usage, the Social Networking category is actually larger.”
A Poynter article reminds us why people clamor to news apps in the first place: They are catered to the most-loyal fraction of a news outlet’s established audience, and may also get them to pay for content.
“The app fulfills those readers so dedicated to your brand that they want on-demand access to a comprehensive bundle of your content. These people who value your content most also are most likely to pay for it, and the app stores make those payments and subscriptions easier,” the author says.
The report also looked at time consumption. “The growth in time spent in mobile applications is slowing – from above 23% between December 2010 and June 2011 this year to a little over 15% from June 2011 to December 2011,” Flurry states.
Flurry accounted for its data by tracking anonymous sessions across more than 140,000 applications.
News applications are still popular with some smartphone lovers. A Nielsen study found 33 percent of consumers downloaded news apps during the past month. The study also found 51 percent of consumers “are more tolerant of in-app advertising if it means they can access content for free.”
This article was originally published on the Future of Media blog
