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Meet Mainak Mitra, analytics and AI leader (product, program, engineering) steering the future of streaming analytics

The streaming industry has evolved remarkably over the past two decades, transforming from a fledgling concept into a dominant force in global entertainment

Photo courtesy of Mainak Mitra
Photo courtesy of Mainak Mitra

Opinions expressed by Digital Journal contributors are their own.

The streaming industry has evolved remarkably over the past two decades, transforming from a fledgling concept into a dominant force in global entertainment. Initially, streaming services offered a novel solution to the limitations of traditional media consumption, allowing users to access content over the internet without needing to download files.

Today, the streaming industry has adapted to digital innovation, reshaping how content is consumed, produced, and distributed. By analyzing streaming data through analytics, tech experts can access various data that help them formulate plans to democratize entertainment access, break down geographical barriers, and enable a more connected global audience.

One technological expert making valuable contributions to the streaming analytics industry is Mainak Mitra, Conviva’s lead technical program manager. His work at Conviva has been instrumental in harnessing the power of big data and artificial intelligence (AI) to transform streaming information into actionable insights that enhance user experiences and company strategies across platforms. His role has provided content creators and distributors with invaluable insights, driving the industry forward in an age of information overload.

Strong foundation in data and AI mastery

Notable achievements begin with small, pivotal milestones that refine more excellent skills and expertise. Such characterizes Mitra’s path to excellence. His diverse professional roles across esteemed technology companies illustrate his dedication to excellence and mastery.

Mitra played impactful roles at Google, Deloitte Consulting, Apple, Cloudera, IBM, Capgemini HP, and more, where he applied his analytics and cognitive technologies expertise. At Apple, he designed a data integrity and quality analytics framework that significantly improved product usage by tracking critical failure metrics like “Skip Forward Rate” and “Error Rate.” His collaborative work with data engineers and product teams exemplified his ability to drive product innovation and usability. It demonstrated his role in defining data governance and master data management (MDM) strategy for Apple Play data.

Yet, Mitra’s achievements didn’t stop there. The SSO (System Stability Operationalization framework), D3MSEE (Data Driven Driven Decision Making System for Engineering an Executive), CIRI (Continuous Improvement of Incident and Release), LEAPS (Large Event Advance Planning Strategy) frameworks and tools he developed, applying analytics, AI knowledge, and process innovation expertise, bolstered system stability by an impressive 60% within months.

At tech giant Google, Mitra also led large transformational programs that boosted the general availability of products and features velocity by 50% across more than ten product groups in GCP (Google Cloud Platform). This achievement earned him Google’s “Feats of Engineering Team” award and solidified his reputation as a leader capable of enhancing product roadmap predictability and GTM engagement through strategic automation frameworks.

Throughout his career, Mitra has focused on immediate technological and business challenges, cultivating innovation, leadership, and strategic growth legacy. His roles at Cisco, Snuvik Technologies, Synaptics, and IBM underscored his ability to navigate and influence the analytics and BI domains, managing large-scale enterprise data warehouses and implementing predictive analytics using advanced machine learning (ML) models like Logistic Regressions, Deep learnings, and Timeseries Forecasting.

“All these achievements helped me prepare to achieve greater feats in my career. Leading to these milestones was not easy, but it honed my leadership skills and deepened my expertise in my craft,” Mitra shares. 

Secret of Mitra’s success making big achievement in streaming analytics

The streaming analytics industry is optimizing content delivery and understanding viewer preferences. Mitra’s contributions in this field through his work at Conviva underscore the critical role of real-time analytics in enhancing the viewer experience and operational efficiency of streaming platforms.

Mitra’s leadership has introduced innovative platform features focused on real-time analytics that have increased Conviva’s annual recurring revenue (ARR) by multi-million dollars and significantly improved the platform’s resilience and availability. Such accomplishments demonstrate Mitra’s exceptional ability to pioneer solutions meeting the current demands of the streaming industry while establishing new models for technological excellence and business performance.

According to Mitra, his experience with a startup gave him the ability to think holistically and focus on outcome and execution speed, which helped reshape the stalled programs and innovations to get back on track with smaller TTM (Time to market).

Mitra also leads a diverse and talented team of over 100 professionals across various domains, including data engineering, online analytical processing (OLAP), UI/UX, AI, data scientists, customer engagement, field representation, and product management. His strategic foresight and meticulous execution have been instrumental in delivering cutting-edge analytics solutions for premier NFL event streaming.

Making big achievement in streaming analytics

Considered a historic tech achievement, it involved data processing at the scale of billions of heartbeats and executed queries with unmatched precision, highlighting the impact of Mitra’s work on the streaming analytics industry. 

Continuous improvements in the platform under his leadership made it highly stable and resilient. The platform’s ability to monolithic concurrent streaming sessions like 32 million throughout hours became a cakewalk for Conviva Systems and set new industry standards.

Through these efforts, Mitra has advanced the technical capabilities of streaming analytics with faster revenue realization and improved customer satisfaction. He also significantly contributed to the industry’s understanding of leveraging data to create a more engaging and reliable streaming experience.

A balance of innovation and privacy

While the advancements in streaming analytics are impressive, Mitra acknowledges how tech leaders like him must tread carefully to ensure that innovation does not come at the expense of user privacy and ethical standards. He emphasizes the importance of transparency and ethical guidelines in AI development, ensuring advancements benefit users without compromising their trust. 

In this narrative, Mitra, as a high-demand author and researcher, champions further study and development in his expertise, sharing his knowledge with his colleagues and those just starting in the industry. His research articles on AI and analytics have high viewership and citations, with an average of 300 reads and 30 citations. He also publishes blogs on the Medium network with 100+ followers, with his past blogs on data and analytics garnered 1000+ likes. He is also a part of the author board in Data and Beyond, Towards AI, and Towards Data Science, reviewed over 20 research papers, presented at conferences, and judged more than 50 participants for the prestigious Globee Awards.

As media consumption habits of contemporary society evolve, Mitra’s stellar expertise and on-the-ground experience in leading complex, extensive projects will distinguish his contribution and play a significant part in developing more advancements in the streaming analytics industry. Such testifies to what data and AI technologies can achieve in shaping the future of streaming analytics and beyond.

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