MOUNTAIN VIEW, Calif. – Pinnacle Systems, Inc. and LEGO Media jointly developed the movie making editing software, which is included in the new LEGO & Steven Spielberg MovieMaker Set. The LEGO & Steven Spielberg MovieMaker Set recently received recognition from the British Academy of Film and Television
Arts Interactive Entertainment Awards 2000. The movie making product received both the “Best Interactive Children’s Award” and the “Best Interactive Learning Award.”
The LEGO & Steven Spielberg MovieMaker Set allows children ages 8 to 16 to bring their LEGO worlds to life and includes a PC Movie Camera, kid-friendly editing software, more than 400 LEGO pieces and props and a book of movie making tips and tricks. All of Steven Spielberg’s proceeds will be donated to the nonprofit Starbright Foundation and Shoah Foundation.
Best Interactive Children’s Award
The “Best Interactive Children’s Award” was given to those products that
fascinate, engage and entertain children under the age of 12. Winning
products were selected based on their originality, innovation in design,
purpose and implementation and usability. “Combining a child’s natural desire
to tell stories with their toys and pro-style non-linear video editing
capabilities, LEGO & Steven Spielberg MovieMaker Set is a truly original tool
that will inspire the next generation of film-makers. The superb editing
software, and plug-&-play “LEGO brick” camera combine to create a compelling
package that kids will master in minutes. And the guidance notes from Steven
Spielberg himself add a real stamp of authority,” said the BAFTA Awards product review.
Best Interactive Learning Award
The LEGO & Steven Spielberg Moviemaker Set also received the “Best
Interactive Learning Award,” which specifically targets off-line or
predominantly off-line products. The BAFTA Awards product review said,
“Compulsive training for people wishing to win one of those other kinds of
BAFTA masks! This is a blend of physical and virtual environments that opens
up access to the new literature of film, exposing the process and adding
another learning dimension to play. The puppet theater just got a makeover.”
The British Academy of Film and Television Arts recognizes creative
excellence in film, television, and interactive entertainment. The BAFTA
Interactive Entertainment Awards (www.bafta.org) takes place annually and is
considered the most prestigious awards in the UK for the multimedia industry.
The Awards Ceremony took place on Thursday 26th October 2000 at the Royal
Lancaster Hotel, London.
The MovieMaker Set hit U.S. store shelves November 1 and is scheduled to
be in select locations in the UK in December 2000. The product will be
available worldwide in April 2001.
