The Verge reports that “multiple sources” have informed them that Facebook is considering “getting into music” and has already begun consulting with record labels. Although these discussions are apparently still in the early stages, it is thought that Facebook is looking to create something to rival Spotify, Apple Music, Pandora, Xbox Music and the like.
It is unknown if “Facebook Music” would have any stand-out features to set it apart from the established competition and Apple Music. The Verge’s sources say that the company is trying to make a “unique” product but the particulars of how that will be achieved may still be left to be determined.
The sources suggested that Facebook’s existing video platform may be used to add the “unique” element to the music service. Apparently, it isn’t decided that Facebook Music will even be a streaming service though. It “hasn’t yet decided precisely what it wants” and it is “still up in the air.”
Facebook’s previous own experiences in music have been decidedly limited. Pages from verified artists have a “listen” button and there is a feature that aims to allow you to connect with what your friends already listen to.
A music platform could be successful for Facebook though. With 798 million mobile users every day, it is easy to see how an integrated music service could help to attract even more people and for longer periods of time.
The social network has apparently already spoken with Sony Music Entertainment, Universal Music Group and Warner Music Group. All of the involved companies declined The Verge’s requests for comment.
