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CEOs are pausing or slowing down DX strategies over anticipated recession

KPMG’s 2022 CEO Outlook found that 40% of respondents are rethinking their digital approach ahead of potential economic downturn.

KPMG’s 2022 CEO Outlook found that 40% of respondents are rethinking their digital approach ahead of potential economic downturn.
KPMG’s 2022 CEO Outlook found that 40% of respondents are rethinking their digital approach ahead of potential economic downturn.

First came COVID-19, which forced many organizations to quickly accelerate their digital transformation strategies. Now, a looming recession that’s expected to descend in early 2023 is forcing many CEOs to reconsider and retool their approaches to digital.

KPMG’s new 2022 CEO Outlook is a look at the overall business and economic landscape from the perspective of 1,325 global CEOs across 11 markets. While there are a variety of insights, zooming in to the tech-related outlook, CEOs are largely pinning their digital investments to areas of growth, with a special emphasis on partnerships and preparedness. Also at the top of mind is technology risk in both the short and long term. 

Over the next three years, according to the report, disruptive technology is going to be the top risk and greatest threat to growth. As a result, 70% of respondents say “they need to be quicker to shift investment to digital opportunities and divest in those areas where they face digital obsolescence.”

Digging in further, the report found that in light of the anticipated recession, four out of five CEOs are pausing or reducing their digital transformation strategies. Breaking this number down, 40% have paused or reduced, and 37% plan on pausing or reducing over the next 6 months. Ultimately, however, digital investment is still a priority, with 72% of respondents saying they have an “aggressive” strategy for investment.

“It’s no surprise that more than half of CEOs responded that they are placing more capital investment in buying new technology,” says Carl Carande, KPMG’s Global Head of Advisory, in the report. “These investments include an emphasis on cyber security culture, which CEOs say is just as important as building technological controls as fears of a cyber attack grow as a result of geopolitical uncertainty.” 

As a result of this geopolitical uncertainty, 77% of respondents see information security strategically, and as a potential competitive advantage. However, 24% of respondents said they are unprepared for cyber attack, up from 13% in 2021. 

Learn more about KPMG’s 2022 CEO Outlook, and download the full report.

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