Each year CES provides the space for major tech companies to display the latest innovations in business and consumer electronics. One hotly anticipated area is with innovations for display screens and Samsung Display is leading the way.
At CES 2023 Samsung Display will showcase “Present the Future of OLED” products. As well as charting the future direction for organic light-emitting diode technology.
Large foldable and slidable displays
Samsung Display will demonstrate new products under the banner “Flex Hybrid and Slidable”, for the next generation of smart mobile devices. This development combines both foldable and slidable capabilities into one display. Foldable technology is applied to the left side of the screen with slidable technology on the right side of the Flex Hybrid.

Flex Hybrid display also comes in the form of a large-screen slidable designed for future laptops. The 17-inch large-screen slidable display has two concepts: Flex Slidable Solo, which can expand the screen in one direction; and Flex Slidable Duet, which expands the display in both directions.
The display in its standard setting is 13 or 14 inches (33 to 35.5 centimetres) and it can be expanded to 17.3 inches (49.3 centimetres) for multitasking purposes, as well as for playing games or watching movies.
AI-driven, lower power OLED
Also on display will be ‘QD-OLED 2023’, which comes with an advanced AI algorithm and what is termed “HyperEfficient EL”. The QD-OLED 2023 has been constructed to feature brighter and more realistic image quality without distortion at any viewing angle.
QD-OLED displays will be available for super-large 77-inch (196 centimetre) televisions, which are the largest in its QD-OLED family.

This is based on the OLED HyperEfficient EL material which has been designed to improve the colour brightness of each RGB (each pixel in the LED monitor displays colours by combinations of red, green and blue light emitting diodes). As a result, the maximum brightness of combined RGB colour brightness becomes more than 2,000 nits.
A “nit” is an alternative way of describing a brightness of 1cd/m2 (candela per square meter). A nit is based on the combination of number of LEDs per pixel, pixel pitch (distance between pixels), and the brightness of individual LEDs.
The AI aspect is based on big data. The device collects information on each pixel in real-time and uses it to precisely control light, allowing viewers to enjoy better image quality.

In addition, the QD-OLED 2023 has reduced power consumption. The 2023 model, compared with the 2022 model, has reduced power requirements of up to 25 percent. This is achieved by applying high-efficiency organic materials.
Displays for self-driving vehicles
Samsung Display will also feature its “New Digital Cockpit” designed for future self-driving vehicles. This product is a display designed for automotive digital cockpits combining a 34-inch (86 centimetre) display with a 15.6-inch (39.6 centimetre) display. The large screen can be used as a display for entertainment in autonomous driving mode.

To showcase these three new products in more detail, Samsung Display is running an invitation-only exhibit (January 4th to 7th 2023) under the theme, “Disruptive Tech Journey Unlocks Sustainable Futures”.
