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In online competitive intelligence, Similarweb and Alexa are the most influential companies. Most publishers, marketers, and business leaders have relied on Alexa for years. Similarweb, a start-up competitive intelligence platform, has expanded fast over the last 10 years. It’s giving Alexa a run for its money in traffic data, web rankings, and other metrics. In 2021, Similarweb became the most widely utilized competitive intelligence platform precipitating the shutdown of Alexa.

Competitive research is the backbone of every effective marketing plan. The strategy gives you a good insight into traffic trends and a significant competitive advantage. After knowing how your rivals create traffic, you’ll be able to learn how you can maximize your efforts, gain market share, and stay ahead of the pack to remain at the top of the game. 

Competitive research tools use scraping strategies to acquire data. Unfortunately, the methodology of Alexa causes an issue since it doesn’t give the most accurate findings. Similarweb is the only tool that stands out from the crowd in providing statistics based on real user searches and traffic engagements to help you develop a comprehensive, data-driven marketing strategy.

Anonymized behavioural data is the most relevant and trustworthy of Similarweb’s unique data sources. That means that Similarweb is the platform that exposes digital trends, shows what real users are looking for, and shows referral traffic.

With Similarweb competitive intelligence platform, you’ll be able to separate the wheat from the chaff. With that, you’ll have the factual information at your fingertips, allowing you to make smart decisions and enhance your income.

Similarweb as the Best Alexa Alternative

The competitive research tool from Similarweb can perform a lot of things that others can’t:

Easy Identification of Top Keyword Trends

You may evaluate how traffic is led to any website using the Similarweb’s Top websites ranking, based on actual user clicks and searches, not just click-through-rate estimates. Furthermore, you may use a range of filters to reduce your findings and better concentrate on your query while conducting competitive research.

Discover New And Trending Keywords

Other search engine optimization tools cannot discover new and emerging keywords, but Similarweb can. To build a solid SEO campaign, you need to alter the target keywords constantly in response to the changing events and the upgrades on Google’s fundamental algorithm.

During the COVID-19 epidemic, this was very evident. Similarweb’s data indicated the keywords getting more traffic while other search tools failed to pick up on the Coronavirus-related terms.

Similarweb’s keyword tools help you understand how a specific keyword has performed by comparing the keyword search volume with the click volume. It also determines both paid and organic traffic – to target any phrase. 

Similarweb additionally reveals the market size for the selected term giving you a comprehensive view of the competitive environment for any phrase.

Utilizes the Insights from Real Traffic Effectively

Similarweb considers traffic analytics crucial since they reveal zero-click statistics, voice share, and total traffic share, among others. Zero-click searches are terms in which a search engine results page answers a user’s search query directly on the page, requiring no more clicks to obtain the needed information. A zero-click search meets the search intent within the search engine results page.

Marketers are well informed with Similarweb’s Zero-Click measure, which means they can improve their Search engine optimization, Pay per click, and Search campaigns for terms that produce website traffic and user interaction.

Analyze the Keywords on Weekly Basis

Similarweb provides weekly analyses of keywords, revealing real-time trends and patterns relevant to your marketing plan. Weekly campaign optimization gives regular insight into websites’ traffic share for specific keywords.

It delves into the terms that mostly brought visitors to the site in the past 7 days. With Similarweb, you don’t have to wait until the end month to get the crucial competitive intelligence insights.

Conclusion

You may use Similarweb’s statistics to figure out the effective marketing channels and areas where you have room for expansion. In addition, you can build and refine your plan to provide your website with a competitive advantage over competitors if you support your marketing strategies with accurate, verifiable data.

Alexa meets your competitive intelligence demands when you need a rapid overview of your competitor’s overall popularity, web traffic and user demographics. Unfortunately, it’s shutting down, but luckily the Similarweb competitive intelligence is growing fast and widely.

 Similarweb is the ideal alternative for Alexa. It helps the digital marketers and company experts in need of real competitive intelligence to support their marketing strategies and the decision-making process.