The launch was also the grand opening of the underground Steve Jobs theatre at Apple Park. Those in attendance heartily applauded the voice over introduction to the occasion by Jobs himself, provided by recorded audio.
Tim Cook appeared eager to build on the success of Apple Watch with a new Series 3 model. Apple Watch bestselling watch in the world according to Cook. The new model will emphasize fitness and exercise apps for the wearables market, with a heart rate monitor. Siri wil alsol be able to talk from the Apple watch, rather than just providing texts. And a dual-core processor makes the new model 70 percent faster
Today’s first bit of ”huge iPhone news” from Tim Cook was the unveiling of the iPhone 8 and 8 Plus. The phone comes in silver, space grey and gold, with an all glass front and back and an aerospace-grade aluminum band around the edge.
Here's the new iPhone 8 #AppleEvent pic.twitter.com/bQaacghdTj
— Business Insider (@businessinsider) September 12, 2017
The phone contains an A11 bionic chip — the fastest, smartest chip used in a smartphone according to Apple. And Apple-designed GPU is also included in the 8 and 8 Plus, engineered to be great for machine learning, good for performance and to create better pictures with more focus, less noise.
The 12 MP camera allows for 83 percent more light and is more power efficient. It even uses machine learning for better lighting in ‘portrait mode’, which harnesses real-time light analysis
As well as being geared towards the use of more AR apps, the 8 and 8 Plus will work with Qi wireless charging technology.
The 8 comes with either 64GB or 256 GB, and starts at $699. The 8 Plus will start at $799.
But that wasn’t the only iPhone news for the launch. Tim Cook gleefully finished the day off with the announcement of the iPhone X. The new model comes with an all screen, edge-to-edge display. The phone will be available in both space grey and silver.
Tim Cook announces the new iPhone X, 'the biggest leap forward since the original iPhone' pic.twitter.com/PitfzeHB3q
— Steven Tweedie (@SteveTweedie) September 12, 2017
The new super retina display hosts 2.7 million pixels, the highest resolution in pixel density in an iPhone. For the first time, Apple has adopted OLED display tech for what they’re declaring an ”entirely new experience.”
With the new design, Apple has done away with the home button, relying on gesture navigation instead. They also now have a Siri-dedicated button on the side of the phone — much like the Bixby button we saw on Samsung’s Galaxy 8 earlier this year.
The phone unlocks using new facial recognition software Face ID that works off of multiple neural networks. Face ID also helps power new facially controlled emoji, Animoji
The iPhone X comes with a dual lens camera, stacked vertically and a battery that lasts two hours longer than the iPhone 7.
The iPhone X will be available in 64GB and 256GB, for the price of $999.
With cutting edge facial recognition software and a big push towards wireless charging, Apple showed at their launch that they still have a few tricks up their sleeves.
