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Since its origin over 400 years ago, golf has long been known as the exclusive, country club sport. As the pastime that costs money just to play it, golf is often associated with privilege and formality.
But as younger generations begin to embrace the game, a new demographic of golfers has emerged in recent years known as the everyday golfer who loves to play and might enjoy a few drinks on the course.
And with the development of this new demographic of golfers, comes a new take on the game with golf accessories and gear that are made for today’s modern golfer. Introducing Pins & Aces Golf Co.
Developed in 2018, Pins & Aces was inspired by the founder’s search for interesting and unique golf club headcovers. As an e-commerce entrepreneur and businessman, Pins & Aces Founder Nick Mertz who is also an avid golfer noticed a gap in the golf accessory industry.
After surveying the market, Mertz was left unimpressed with the standard, generic options on the market and Pins & Aces was born. Made from high quality material, Pins & Aces has emerged as an industry leader in the golf accessory space. With fun and unique designs that golfers of all levels and ages relate to, the brand has even earned recognition from some of the pros. This year as the world gears up for the Olympic Games in Tokyo, Puerto Rican golfer Rafael Campos will be sporting polo shirts made by Pins & Aces.
But what sets Pins & Aces apart from the rest of the golf world is its designs. With headcovers that come in the form of a beer can or perhaps a boxing glove or even something fuzzy or perhaps a sprinkled donut design, the brand brings out the fun in the game of golf, giving every golfer the opportunity to express themselves in a game that has the stigma for boring and dry. While they started with just headcovers, the brand has since expanded into apparel including polos, hats, belts, gloves, and more. Their line of accessories has also grown, offering golf bags, towels, ball stamps, and probably the most unique, diverse and hilarious variety of ball markers any golfer has ever seen.
The brand’s fun, satirical take on golf most recently earned them the opportunity to partner with Bud Light to design and create a line of Bud Light inspired golf gear, including an ingenious beer sleeve—a narrow sleeve that carries seven cans of beer and fits discreetly into a golf bag. As enjoying a few cold ones on the course is common practice by many golfers, Pins & Aces speaks directly to consumers with products that are on trend, useful and witty too.
To learn more about the brand, visit the Pins & Aces website or follow them on Instagram.