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A sport for decades associated with no-nonsense jocks has in recent years encouraged its stars' newfound obsession with attire as a way to capture new fans A sport for decades associated with no-nonsense jocks has in recent years encouraged its stars' newfound obsession with attire as a way to capture new fans

Sports

NFL marketing bosses have been pursuing a broader "helmets off" strategy, including behind-the-scenes documentaries and social media clips.

An ad for "Trump accounts" -- children's savings accounts backed by US President Donald Trump -- is expected to air during the big game

Sports

Here are some ads generating buzz ahead of kick-off:

Photo courtesy of Will Lane.

Sports

“Everyone wants the highlight moment,” Will Lane said recently, “but the real competitive edge is the athlete who is still healthy, still explosive, and...

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