The two companies will come up with live, daily financial market news called the “Opening Bell” in the morning and the “Closing Bell” at the end of the trading day.
Excited to partner with Twitter on live video anthonynoto rVS8rtAEhX
— Cheddar (@cheddar) September 12, 2016
To be aired from the trading floor of the New York Stock Exchange, the “Opening Bell” will broadcast live on Cheddar.com offering breaking business news and interviews.
The “Closing Bell,” which will broadcast from the New York Stock Exchange and the Nasdaq MarketSite, will be presented exclusively on Twitter featuring market analysis and reports.
“Twitter is the fastest way to find out what’s happening in the world, and to engage in the live conversation about it,” said Twitter CFO Anthony Noto. “Partnering with Cheddar will give people on Twitter another way to watch and discuss the day’s top stories as they unfold live all on one platform.”
Twitter is partnering with finance news startup Cheddar for its first daily streaming show y9qc8hICFt
— The Verge (@verge) September 13, 2016
“We are thrilled and proud to make it the exclusive free to access platform for our new hour of closing bell coverage. ‘Finance Twitter’ is giant, and we are excited to be its digital-first closing bell network,” said Jon Steinberg, CEO and founder of Cheddar.
Twitter has been aggressively embarking on streaming content as it entered into agreements with professional sports organizations to attract more users in a bid to stay competitive against social media behemoth Facebook.
In April, the San Francisco, California-based social media company won the live streaming rights to the National Football League’s Thursday Night Football, beating a number of major companies that included Amazon, Verizon and Yahoo.
Twitter also signed an agreement with the National Basketball Association allowing it to stream live NBA content, but not the games. The deal includes a weekly NBA pregame show to be featured exclusively on Twitter.
