‘Finfluencers’ have blossomed on social media giving all manner of financial advice particularly aimed at the young. One place this is evident is on TikTok.
New analysis has revealed that Erika Kullberg is the number one TikTok financial influencer, or ‘finfluencer’, teaching Gen Z how to save money on the social media platform. This represents a new growth area in digital media.
The placement of Erika Kullberg at the top is drawn from a survey conducted by derivative trading provider CMC Markets and provided to Digital Journal for review. The survey analysed TikTok profiles of the creators and marketing calculators to determine how influential the financial content creators are on social media.
Ex-corporate lawyer Erika Kullberg, 32, whose video explaining Nike’s shoe return policy has been viewed over 74.8 million times, is the most influential finance content creator on TikTok with 8.9 million followers, and can potentially earn an average of $7,040 per sponsored post (she only needs to post two sponsored videos per month in order to make the average salary of a corporate lawyer in New York City). English entrepreneur Mark Tilbury, 53, is the second most influential with 7.1 million followers, with potential earnings of up to $5,860 per sponsored post.
The outcome of this review is:
| The TikTok earnings of the top ten financial influencers | |||
| Name | TikTok handle | Follower count | Pay per sponsored post (average) |
| Erika Kullberg | erikakullberg | 8,900,000 | $7,040 |
| Mark Tilbury | marktilbury | 7,100,000 | $5,860 |
| Duke Alexander Moore | dukelovestaxes | 3,400,000 | $2,720 |
| Brandon Schlichter | investmentjoy | 3,400,000 | $2,640 |
| Humphrey Yang | humphreytalks | 3,300,000 | $2,640 |
| Tatiana Londono | tatlondono | 2,700,000 | $2,160 |
| Preston Seo | thelegacyinvestingshow | 2,300,000 | $1,840 |
| Tori Dunlap | herfirst100k | 2,200,000 | $1,760 |
| John Liang | johnsfinancetips | 2,000,000 | $1,600 |
| Vivian Tu | yourrichbff | 1,800,000 | $1,360 |
Duke Alexander Moore, aka Duke Tax, is the third most popular finance TikToker. Based on his 3.4 million follower count, niche and audience, he could earn an estimated $2,720 per sponsored video. Duke’s videos educate his followers about taxes for creators and entrepreneurs and personal finance tips. His most popular video, with over 10.6 million views, summarises President Biden’s stimulus plan, explaining how people can claim the checks and how to file this on a tax return. Duke is from Shreveport, Louisiana. Before finding success in finance, Duke was evicted from his apartment and filed for bankruptcy. He is now a Certified Tax Coach and Enrolled Agent, and currently one of Intuit’s QuickBooks top 5 Tax Advisors in Dallas, Texas.
Overall, tight out of ten of the most influential finance TikTok creators are based in the U.S.
