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Strictly for laughs – ‘Sign wars’ have taken the Internet by storm

Sign wars between businesses in towns across Canada and the U.S. have taken on a life of their own, much to everyone's delight. Image by WabbitWanderer from London, Canada. (Creative Commons 2.0_
Sign wars between businesses in towns across Canada and the U.S. have taken on a life of their own, much to everyone's delight. Image by WabbitWanderer from London, Canada. (Creative Commons 2.0_

A friendly battle of the signs between two businesses in Christiansburg, Virginia has spread to Canada, and even further afield. There is one thing the signs all have in common – They are clever, and uplifting, and even down-right funny.

This writer won’t forget my first time seeing an image in a sign war here in Virginia. Posted on my social media site was a picture out of Norfolk, Virginia. The sign read: “OMG – I thought you said WINE war! I’m two bottles deep and I’m pretty sure I’m winning”

And like people everywhere, over burdened with worries about the COVID-19 pandemic and all the restrictions we have to abide by, having a reason to smile and laugh is a real upper today. And the silliness has spread to several locations in Canada.

The BBC highlighted the town of Listowel in Ontario, Canada. The sign battle started between Speedy Glass and Dairy Queen (DQ) – and has since spread to the entire town and even further afield, including London, Ontario, Lincoln City, Oregon, and more.

“There are thousands of signs on local businesses from our town alone to neighboring towns and cities and counties,” Trevor Cork, owner of Speedy Glass, told the BBC. Cork decided to challenge DQ to a sign war after seeing a similar attempt in Virginia that had gone viral.

And, boy, did it ever take off. “It absolutely blew up,” he said. Calling it a perfect distraction to what’s going on in the world, the Speedy Glass owner said the “sign war” had brought together the town which has a population of just over 7,500 people.

“There are businesses that compete against each other that are poking fun at each other and people are laughing together again and smiling at each other. It’s brought our community very close in the last seven days,” he said.

You might be wondering when the sign war is going to end. Not to worry. It is going to be around for a while, seeing as there is now a Facebook group that has gone viral – gaining more than 27,000 people in one week.

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