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Integrating itself more into every facet of life, social media has become significant for both personal and professional uses. Social media platforms are now more important than ever in a global society, and whether you want to keep in touch with family or promote your brand, the internet community isn’t getting smaller.
It’s hard to deny social media’s role in growing a successful business, making space for a specialized career path that blends social media marketing and digital marketing to create online magic. Exceeding existing marketing expectations is Daria Shishlyannikova, who has proven herself a force to be reckoned with as a Social Media Digital Marketing Manager.
Redefining social media marketing
Daria is the driving force behind the international digital agency KIOSKO, which provides services in Social Media marketing to outstanding companies in Russia, the CIS, and now in the USA. Among the agency’s clients are Michelin-starred restaurateurs, major international restaurant groups, TV channels, leading international recruiting agencies, and bloggers with million-strong audiences. For over 10 years, she has personally developed a strategy for each client and oversees all stages of implementation. It is precisely to work with her that for years big brands choose a small agency over well-known large companies that everyone has heard of.
The key element of her success is a unique approach, in which, to create a strategy for social networks, she connects all available digital marketing channels, from SEO and email newsletters to website UX optimization and immersion in the company’s digitalization level, alongside obvious SMM tools. Her approach is incredibly comprehensive, leading to exceptional results: Daria doesn’t just create content and promote it on social networks, she turns SMM into a crucial link in the success and strengthening of the brand’s online presence. Her specialization as a “Social Media Digital Marketing Manager” is quite rare and unique because it is her rich experience and deep knowledge of all aspects of Digital Marketing that help her tailor Social Media strategies that involve all channels and go beyond mere content creation and promotion. It requires expertise in numerous aspects of digital marketing to formulate strategies exclusively through the SMM channel. This demands a specific blend of knowledge that can only be acquired through extensive experience.
Behind the scenes of top-tier digital agencies
Back in 2013, as the CEO and CMO of the globally renowned Russian premium retailer Aizel at the startup stage, she demonstrated her deep expertise in digital marketing. Within just a year, thanks to her developed and implemented strategy, Aizel became one of the leading online premium retailers in Russia, and by 2015, it had secured a $25-plus million investment deal with Bonum Capital. This monumental experience provided Shishlyannikova with the opportunity to delve into all aspects of digital marketing activities, crafting marketing strategies, and overseeing an entire team. After years of hard work and success, Shishlyannikova was able to pave the way for starting her own digital agency, KIOSKO.
With her unique approach to tailoring complex strategies, she is known for delivering fruitful results. For instance, she significantly increased web traffic from social media at no promotional cost by 13 times for the Russian TV channel 2×2. Moreover, she transformed all digital assets into a powerful online empire for one of the top Russian restaurateurs, Uilliam Lamberti. It’s worth mentioning the incredibly successful launch of the Instagram account for the restaurant chain Pizza 22cm, which is included in the prestigious European pizzerias ranking – 50 Top Europe. Additionally, her gamification strategy for alcohol-related content for Russia’s largest network of Belgian restaurants, Brasserie Lambic, helped achieve record user engagement rates up to 8%. And these are just some of the 70 successfully implemented strategies over the past 10 years.
Crafting comprehensive marketing solutions
Daria remains committed to honing her comprehensive approach by integrating state-of-the-art tools and expertise from various domains within Digital Marketing into SMM. Her recent breakthroughs, passionately applied in her pursuits, involve the skillful deployment of the PARC framework to analyze SMM strategies and identify potential weaknesses before implementation. Moreover, she seamlessly incorporates Fogg’s Behavioral Model into Social Media Marketing, crafting content and ad campaigns that inspire followers to take purposeful actions or leveraging motivational waves to create highly effective strategies. Consequently, she formulates exceptionally detailed and effective marketing strategies for SMM, thus reinforcing her reputation as a rare and invaluable specialist.
The changing face of social media marketing
Paving an innovative pathway and a pillar of expertise, Shishlyannikova offers clients of KIOSKO agency a fresh perspective on how her unique set of skills can benefit their businesses. Social Media Digital Marketing Managers are increasingly vital in today’s dynamic digital environment. Their adeptness with various tools, holistic perspective, and agility in embracing change are key attributes. Figures like Daria Shishlyannikova are setting new standards by employing innovative strategies and staying attuned to emerging trends. In a market where innovation and adaptability reign supreme, the expertise of professionals who can seamlessly integrate diverse specializations remains highly prized.
