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While Instagram has held an iron grip on the world of social media over the past decade, the last couple of years has seen a new competitor rise to atmospheric levels of success: TikTok. As the short-form video platform has become a global smash hit, Instagram influencers have begun mass migrating to TikTok in hopes of expanding their reach cross-platform. One such content creator that has successfully accomplished this task is model and social media favorite Adison Justis, who’s popular videos have managed to soar her following on both Instagram and TikTok to new heights.
Interestingly enough, Justis’s content on Instagram is what ended up getting the beauty involved in the modeling industry in the first place. Having participated as an influencer in a collaboration with Frankies Bikinis, Justis’ good looks and in-shape physique soon caught the eye of scouts from agency Wilhelmina Los Angeles in 2018, soon launching the California native into an international modeling career.
In no time, Justis built her Instagram up to a huge audience of 363,000 followers, all tuning into her feed to see snaps from major modeling campaigns, brand partnerships, and good old-fashion selfies. Justis managed to bring her fanbase — and then some — over to her with TikTok, growing her following on the novel platform to an impressive 490,000 users.
While still regularly active on her Instagram account, Justis’ intriguing range of content on TikTok has regularly racked the model up hundreds of thousands of views per video, with many of her posts soaring into the million-plus views range. Between uploading a wide variety of content from makeup tutorials to outfit try-ons, Justis’s snappy and stylish approach to TikTok has kept both men and women engaged and returning for more, with her follower count growing higher each and every day.
With TikTok set to surpass 1 billion active users by the end of 2021, Justis’ successful crossover to the platform couldn’t have come at a better time, setting the 20-year-old model up for long-term and multifaceted success in the world of influencing.
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