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Is short-form video falling off?

Short-form videos have gained immense popularity due to their ability to capture viewers’ attention in our era of content overload and shortened attention spans.

Photo by Kyle Loftus on Pexels
Photo by Kyle Loftus on Pexels

Opinions expressed by Digital Journal contributors are their own.

Short-form video is a popular trend that continues to gain a lot of traction. The concept of reels is now commonly seen through various online social media platforms, and many brands and content creators have jumped on the bandwagon — creating short-form videos to engage with their audience.

However, there is also a possibility that the trend of short-form might only continue to live for a while. After all, Vines are a perfect example of how the trend for short videos died after some time. So, is short-form video falling off? Let’s shed light on this topic in this article to give you a better idea 

What Does a Short-form Video Entail? 

Short-form video refers to video content that is typically shorter in duration. The time frame for these videos can be from a few seconds to a couple of minutes. These videos are designed to deliver a concise and engaging message quickly. As a result, short-form videos have become a popular choice for many brands.

They have gained immense popularity due to their ability to capture viewers’ attention in our era of content overload and shortened attention spans. You’ll see short videos on most social media platforms, from Instagram to TikTok. 

Is Short-form Video Falling Off?

According to statistics, 33% of marketers plan on using the short video type of content in 2023. The survey for 1000+ marketers shows that most of them are increasing their efforts to make the most out of this type of content. It is safe to say that short-form video is here to stay.

It has become a growing choice for many influencers, brands, and content creators. This is because there are various benefits that you can get from short-form video. Let’s go over them to get a better idea about it.

  1. Quite Engaging and Catchy:

Short-form videos are quite engaging and catchy. In a fast-paced world, people desire to obtain content that doesn’t take up too much of their time. And that is something the short-form videos can help you with. It might have happened to you.

You would have opened TikTok only for a second. However, you would have found yourself going through different videos for the next couple of hours. The global span of viewers’ attention is getting shorter and shorter. Therefore, videos that are short and engaging will continue to gain more and more traction. 

  1. Easy to Share:

Another great thing about short videos is that they are pretty easy to share. It would take a few seconds for you to share the short-form videos. The other person receiving the video will likely watch it, too, since doing so will take considerably less time.

Brands use short-form videos, so it is easy for their target audience to share them. As a result, it can start a conversation and allow you to increase your brand reputation much quicker. A short-form video management company can deploy a strategy around short videos to increase engagement with your target audience. 

  1. Digestible and Easy to Consume:

A long video might be something that you don’t want to spend your time on. Even though the video may be engaging, the viewer may lose interest at any point. Short videos, on the other hand, are easier to consume.

You can watch them on the go since it only takes a few seconds. There is no need to sit for 10 to 15 minutes and watch the entire video completely. In addition to that, the short-form video will allow you to get information much quicker. 

Is the Long-form Video Not Effective Anymore? 

The trend for short-form videos is growing, but long-form videos are still alive. Some still consume this type of content, and you cannot simply put long-form videos out of the picture. These types of videos are great for educational purposes. They can help you provide an in-depth understanding to your target audience about any particular topic. Doing so just might allow you to position your brand as an industry leader. Not only this, long-form videos also help you to create a better connection with your target audience.

In conclusion, the importance of short-form videos cannot be underscored. They are engaging and allow you to capture the attention of your target audience. It’s also important to note that a campaign should always be executed bearing the target audience and the business objectives in mind. A business should consider using the right form of video for their marketing efforts that ties into the results they seek.

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Written By

Jon Stojan is a professional writer based in Wisconsin. He guides editorial teams consisting of writers across the US to help them become more skilled and diverse writers. In his free time he enjoys spending time with his wife and children.

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