Opinions expressed by Digital Journal contributors are their own.
With the meteoric rise of technology, the marketing industry has evolved tremendously thanks to social media. These days, social media marketing is a must in order to reach consumers.
As the impact of marketing can either make or break a brand or company, what time has revealed is how large of a role analytics and technology play when it comes to designing a comprehensive marketing campaign.
For industry veteran Michael Heller, his marketing agency Talent Resources has stood the test of time as he has managed to evolve with the ever-changing trends in social media, pop culture and technology.
Though 15-20 years ago, marketing looked like planning a paparazzi photo of a celebrity using or engaging with a product in real life, with social media, these days advertising is largely reliant on influencer marketing. With this medium being the most dominant access point to consumers, Talent Resources has managed to utilize the vehicle of social media and influencer marketing to build the narrative of countless brands, ultimately helping them build out their consumer network.
After establishing Talent Resources in 2007 at the advent of social media marketing, Heller’s agency quickly became known for its access to celebrities and influential people for marketing use. But as technology soon became a major role player in the marketing world, Talent Resources evolved its marketing strategies to involve proprietary technology to manage and maintain client campaigns.
Now recognized as a full-service, one-stop-shop comprehensive marketing agency, Talent Resources’ success is evident by their track record and advantageous relationships with the world’s top celebrities and influencers.
“We really like to emphasize the impact of our 360-degree amplification plan,” Michael Heller says. “Varying from case to case, we like to examine the brand from a holistic level and identify what kind of influencer or celebrity would really resonate with the brand and vice versa.”
Unlike competitors, the agency is also known for its flexibility, offering clients project based programs with a minimum of three months commitment, which allows them to adapt, evolve, and re-configure according to trends, the economy, and budget changes. While they identify as an agency, Talent Resources has found a niche spot in marketing where they act more as a brand partner to their clients, an extension of their team.
As the modern-day influencer so too continues to evolve with the rise in new platforms like TikTok, Instagram Reels and even Clubhouse, Talent Resources holds fast to its pioneer-like approach in marketing, utilizing the most innovative and up-to-date technology and resources to reach the desired audience whether it requires partnering with big-name influencers or Netflix celebrities or big screen movie stars. While the days of in-your-face marketing are long gone, Talent Resources has managed to generate just the right kind of energy and charisma around their brands, with an organic and real feel by way of influencers, relationships, technology and analytics.