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How AI is transforming content creation, and why human+AI teams win

If you’ve been on the internet for any length of time in the past two years, you’ve probably noticed that artificial intelligence is being used in the majority of online content. Whether through AI-generated summaries of articles, AI-enhanced imagery, or even videos that were aided by the use of AI, the technology has quickly become a part of everyday life. 

Photo courtesy of rawpixel.com on Freepik.
Photo courtesy of rawpixel.com on Freepik.
Photo courtesy of rawpixel.com on Freepik.

Opinions expressed by Digital Journal contributors are their own.

If you’ve been on the internet for any length of time in the past two years, you’ve probably noticed that artificial intelligence is being used in the majority of online content. Whether through AI-generated summaries of articles, AI-enhanced imagery, or even videos that were aided by the use of AI, the technology has quickly become a part of everyday life. 

However, AI in its current state suffers from pitfalls, and because of this, people are often skeptical of the content they are consuming online.

At a time when only 13.5% of top-ranking pages are purely human-written, SEO requires a bridge between humans and AI. Old solutions, such as Seozilla.ai and Teralios.de, are now being taken over by human + AI solutions, such as those found on SEOContentWriters.ai and whitelabelseo.ai.    

In a world filled with AI-dominated content, a fair number of people crave the authenticity of the human experience, as well as the way human-made content is produced.

Why humanization is important

While AI can replicate the knowledge that humanity has gathered over the course of history, the human experience cannot be replicated by it. Because of this, it is important to understand that AI can sometimes make mistakes, thereby harming your brand or the perception of it.

This is where humanization through editorial oversight comes into focus. While artificial intelligence can undoubtedly source and create today’s content, it is important for at least one person to look at your content before it is put out into the world.

By utilizing a human editor, you can:

  • Ensure that your content is produced correctly and effectively.
  • Confirm that the message you are sending is the one you want and that matches your brand.
  • Make promises to your audience regarding the authenticity of what is produced.

Why the hybrid model matters

The hybridization of AI generation and human oversight is becoming increasingly common, and is also more conscious of what is produced in the process.

By utilizing artificial intelligence, you can undoubtedly produce content faster and more efficiently. Adding a human touch and inserting personal anecdotes and experiences also helps maintain the human element, which many people are craving in today’s AI-dominated world.

This human element will be particularly important in the coming years, especially when AI becomes more dominant in the world of content production. This is why legacy AI-only tools may need to be substituted with platforms that not only allow human intervention but also incorporate the experiences of the people creating them within.

Creating trust with connection

While AI will continue to advance in multiple fields and may even become a more dominant aspect, those seeking to incorporate it into content creation should understand that people may be increasingly skeptical of its usage for the foreseeable future. This will, in turn, lead them to seek out content that has an element of humanity in the writing.

In the end, people will gravitate toward the things they understand. This is why it is more important than ever for SEO to have a human touch.

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Written By

Jon Stojan is a professional writer based in Wisconsin. He guides editorial teams consisting of writers across the US to help them become more skilled and diverse writers. In his free time he enjoys spending time with his wife and children.

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