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In the fast-paced world of social media, trends can come and go in a matter of days. But amidst the potential ban of the popular app TikTok, Triller has been making headlines for surpassing 450 million users across its subsidiaries.
Triller, known as the “smash-mouth marketing” social app, made waves in 2020 when it produced the highest-grossing digital PPV of all time with the Tyson vs. Jones fight. It also became the only app to ever hit number one in 80 countries due to then-President Trump announcing an imminent ban on TikTok. While the ban never materialized, Triller was hailed as the go-to replacement app if it were to occur.
But Triller is much more than just a TikTok replacement. Unlike the closed-garden system used by social media networks such as TikTok, Triller operates under an “open-garden” system where creators receive more than 70% of the money in the influencer ecosystem. This is a game-changing approach, as less than 1% of the over 500 billion dollars spent annually in the creator economy goes to creators on other platforms like Instagram, Twitter, and YouTube.
Triller’s proprietary AI toolset also ensures creators can monetize their content fully on other social networks. This means that even if creators post content on Triller, they can still benefit from it on platforms like Instagram, Snapchat, YouTube, and Twitter. With Triller’s various technologies and affiliates, it’s able to produce as high as a 70% click rate, a remarkable feat in the world of social media.
Triller’s Chairman, Bobby Sarnevesht, has revealed that the platform has launched a seamless solution for users to migrate their content from TikTok to Triller via the domain transfertiktok.com. This one-click process allows users to transfer their TikTok accounts, content, and screen names to Triller in just a few minutes. This is an exciting development for Triller, as the US Government has pointed out that TikTok is, in fact, Chinese Communist Party spyware, making the ban now imminent.
As Triller positions itself as the go-to replacement app for TikTok, it has attracted hundreds of the world’s biggest celebrities and over 450 million registered users. In addition to celebrities driving Triller’s impressive numbers, its strategy to position itself as a music-based social media platform with a focus on creating and sharing music videos has helped attract a specific audience of music lovers who are interested in sharing their passion for music with others.
The acquisition of several other social media apps, including Verzuz, Julius, Fite.Tv and BKFC , has helped expand Triller’s user base and increase its reach, with over 2.5millon influencers connecting to 25,000 Brands and the only company to hold the unique distinction of 4 of the top 10 live shows ever held on Instagram. Furthermore, Triller’s user-friendly interface makes it easy for people to create and share videos. The app offers a range of editing tools, filters, and effects that allow users to customize their videos and make them more engaging.
While the potential TikTok ban is causing a stir, Triller is taking advantage of the situation by positioning itself as the best alternative platform for creators. As social media continues to evolve, Triller is leading the way in the new creator economy. With its focus on empowering creators and its innovative approach to monetization, Triller is a platform to watch.
