When deciding to create a WordPress site or to redesign it, it is important to take into account all the criteria that will allow you to position yourself on the search engine results pages .
When deciding to create a WordPress site or to redesign it, it is important to take into account all the criteria that will allow you to position yourself on the search engine results pages . Among them that of website speed is essential. Indeed, the loading speed of each page is one of the criteria scrupulously analyzed by Google since 2010. How to optimize its parameters? Why should we pay attention to it?
WHY DOES GOOGLE FOCUS ON SITE SPEED?
In order to offer pages of relevant results for Internet users and mobile users, the search engines and Google in the front line have implemented an algorithm with nearly 200 criteria. Among them, you can find these:
- Geolocation,
- Quality and freshness of content,
- Interaction rate,
- page weight,
- Display speed .
For almost 10 years, Google has offered a free tool dedicated to website performance called “Page speed”. Its purpose is to force all website designers and developers to optimize and reduce the loading time of each page as much as possible in order to provide a better visiting experience for all users.
Matt Cutts officially declared in 2010 that
Loading speed was an integral part of the SEO weight criteria of the most powerful search engine algorithm in the world.
Here are 5 good alternative practices that you can easily implement and that will bring you much better results:
The faster a page loads, the more relevant the results of the SERPs will be and the more resources dedicated to search engine robots will be reduced. This therefore has several very important impacts both on the users but also on the operation of the algorithm itself. The numbers speak for themselves.
Indeed, in 2017, Google presented figures according to which more than 50% of mobile users leave a site because it is too slow and a site would be considered too slow after 3 seconds.
From now on, consultations are exploding on mobile and surpassing those on computers, so this data is essential. When designing a website, it is therefore necessary to optimize the speed on mobile but also on computer.
Several impacts:
- The robots will come less to crawl the pages of a slow site. The first impact is that the pages of a site with a loading time greater than 3 seconds may no longer be indexed. The number of crawled pages will drop and the traffic in natural referencing too.
- The bounce rate of your site will increase. Internet users and mobile users will get tired of waiting for the page to load and will leave the page without continuing to browse your pages. The lower a site ‘s bounce rate , the better your site performs. The higher it is, the more urgent it becomes to optimize it.
- From a web marketing point of view, you can also risk tarnishing your brand image. In other words, a user experience on your site can penalize you. As a result, the conversion rate may start to drop and the sales (or interactions!) on your site may drop.
All of these impacts together send very negative signals to Google. The search engine can come to drop the positioning of your site on the SERPS. Your site will be less consulted and will lose visibility.
You can use free online tools or paid tools to analyze and measure the loading speed of the web pages of your site. The Google search engine offers PageSpeed Insights ( website speed optimization ) and Google Test My Site.
PageSpeed Insight
Very intuitive. All you have to do is enter the url of a site and it will give you a performance score out of 100 for mobile and desktop as well as possible areas for improvement.
Google Test My Site
Dedicated tool for mobile. You can request to receive by email the loading time and the number of visitors who no longer return to your site.
There are many avenues that can affect website speed:
- Look at your hosting offer
- Compress images and files and reduce their size
- Cache the different resources of the page
- Use AMP (Accelerated Mobile Pages) format
To conclude, it is essential today to look at the notion of performance and website speed. Do not hesitate to be accompanied by an agency specializing in website design . A team of experts masters SEO analysis tools and paid referencing. It will act on your behalf to obtain a better overall positioning on the net. Their work will also have an undeniable impact on the user experience and your brand image. In other words, the page loading time, the display speed on mobile or computer is an essential ROI notion for a successful site.
Press Release Distributed by The Express Wire
To view the original version on The Express Wire visit WHY IS WEBSITE SPEED IMPORTANT?
