As per the MRFR reports, the global wet tissues and wipes market is projected to acquire a size of over USD 23,058.6 during the forecast period. The market will register a robust CAGR of approximately 5.3% during the review timeframe.
Wet tissues are well known as moist towelettes or wet towels. They are usually drenched pieces of non-woven cloth or plastic substances, mainly used for cleaning purposes. The global wet tissues and wipes market has witnessed enormous growth. The market’s growth is driven by the growing concern regarding the hygienic issue, demand for using chemical-free products, growing health consciousness, the increasing sense of personal hygiene, and eco-friendly approaches to manufacturing wet tissue and wipes. Furthermore, the ease of use is likely to boost the demand for these products across the global market. However, the market’s growth is anticipated to be restricted by the availability of counterfeit products and strict government regulations.
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Recent Developments
- April 2021- 3M launched the latest technology producing instant microbe removing wipes in a dry state. The wipes are capable of removing 99.9% of microbes once they are moistened.
- December 2021- A Flint wet wipe manufacturer has disclosed that the company is on the way to a plastic-free future and has removed over 15,000 tonnes in the last three years. Nice-Pak International that manufactures wipes for global brands and retailers, has been operating with its customers worldwide to cut out plastic from more than 60 percent of its products.
- April 2021- Accrol PLC has acquired a Flint-based manufacturer of flushable and biodegradable wet wipes, John Dale Limited, for over £4m. The main objective of the Flint manufacturers business is to produce own-brand baby wipes, facial tissue products, and wet wipes.
Regional Analysis
The global wet tissues and wipes market is studied across five major regions, including South America, Asia-Pacific, North America, Europe, and the Middle East & Africa.
As per the MRFR reports, the North American regional wet tissues and wipes market will likely contribute the most to the net market share. The regional market has contributed over 31.3% share in the preview period. The regional market is projected to exhibit a robust CAGR of over 5.0% over the forecasted era. Canada and the US are the major growth contributors across the region. The regional market’s growth is mainly being driven by the substantial innovation in wet tissue and wipes manufacturing. Furthermore, the innovative growth strategies being implemented by the major players across the region are also likely to catalyze the performance of the regional market.
The European region secures the second position globally in the wet tissues and wipes market. The regional market’s growth is attributed to the growing adaptation of wet tissues and wipes for their convenient application.
Segment Analysis
The wet tissues and wipes market has been divided into several segments based on technology, end-users, and region.
The global market for wet tissues and wipes is bifurcated into wetland, airlaid, spun lace, and others based on technology.
By end-users, the global wet tissues and wipes market is split into industrial application, home care, personal care, and others.
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Competitive Analysis
The wet tissues and wipes market is intensely competitive. The players worldwide are making heavy investments to launch innovative and advanced products to strengthen their market position. The list of prominent players in the wet tissues and wipes market includes Edgewell Personal Care (US), Kimberly Clark Corporation (US), Henkel Ag & Co. KGaA (Germany), Procter & Gamble (US), Diamond Wipes International Inc. (US), Unicharm Corporation (Japan), Vinda International Holdings Limited (China), Essity Aktiebolag (Publ) (Sweden), 3M (US), Dr. Fischer Ltd. (Germany), S.C. Johnson & Son, Inc. (US), Nice-Pak Products, Inc. (US), Unilever (UK), Johnson & Johnson Services, Inc. (US), Pigeon Corporation (Japan), Beiersdorf AG (Germany), and many others.
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