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Website Accessibility and ADA Compliance Summarized by Karben Marketing

Karben Marketing, the leading graphic design and marketing agency in Illinois, released an article to explain the importance of compliance with the Americans with Disabilities Act (ADA) for launching and maintaining a higher-quality website.

Karben Marketing is one of the leading digital marketing and graphic design agencies based in Naperville, IL.
Karben Marketing – Chicago Digital Marketing Agency

The article states that the Americans with Disabilities Act was introduced in 1990 to safeguard the rights of disabled citizens. This Act is not limited to ensuring physical ease of accessibility for disabled citizens at public locations like shopping malls and bus stops. It also encompasses the rights of every person using digital technology to be able to access and understand the information present on the World Wide Web, i.e., the internet. In other words, all businesses that serve the public must ensure that the information present on their respective websites is accessible to every user, irrespective of their disability.

This approach to developing websites helps the brand message reach a wider audience and enables the brand to target new audiences that are often neglected yet represent a significant number of consumers. People with different disabilities represent roughly 15% of the Earth’s population. This is over one billion additional consumers who can access a brand’s content if the website is following the ADA guidelines.

The Americans with Disabilities Act requires websites to address four criteria during the website development process to address the most prevalent disabilities among internet users. These guidelines also help US citizens who suffer from age-related impairments. The Web Content Accessibility Guidelines (WCAG) provide the requirements for online ADA compliance. The four criteria are:

PERCEIVABLE: Visitors must be able to comprehend the content present on the site.

OPERABLE: Visitors of all abilities or disabilities must be able to explore the website.

UNDERSTANDABLE: The website must have information and a user interface presented understandably.

ROBUST: Your site should be compatible with a wide variety of assistive technologies so that differently-abled people can access it.

To business owners new to web accessibility, the WCAG requirements can be somewhat perplexing. The media experts at Karben Marketing attempted to explain the requirements in an easier to understand and digestible way in the article on their website.

Readers interested in learning more about ADA compliance through WCAG guidelines can visit the link at to read the article.

A brief overview of the Karben Marketing experts’ advice includes:

  • Using Alt Tags for ease of use of visually impaired consumers. Alt tags are necessary tools for websites that rely on images to convey their message.

  • Providing captions for video content is highly recommended for all brands that include video content on websites. The captions can help the auditory impaired and visually challenged consumers understand the brand message.

  • Lastly, correctly using headings is also highly recommended. This practice can help blind and visually impaired users effectively utilize screen readers to understand and navigate the website.

About Karben Marketing

Karben Marketing is one of the leading digital marketing and graphic design agencies based in Naperville, IL. The company also offers some of the best Search Engine Optimization services and many other digital marketing services aimed at businesses of all types and sizes. Karben Marketing has a growing team of creative professionals who are considered the best in the industry. By hiring the best, the company can offer an unsurpassed, award-winning service that continues to deliver results, including more awards each year.



Karben Marketing

1515 Legacy Circle, Suite 3G Naperville, IL 60563


[email protected]

Karben Marketing


Release ID: 279834

Prodigy Press
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