Here’s a new method to improve and maximize SEO performance via competitor keyword analysis with the RankingGap tool.
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The competitor keyword analysis is one of the growing SEO strategies implemented by many digital marketers in this modern times. With this competitor keyword analysis, you’ll be able to gauge ranking keywords that both you and your competitor’s website have, keywords you don’t have but your competitors do, keywords that most of you don’t have, and keywords that only you rank for
What is competitor keyword analysis?
RankingGap’s creation was inspired by the idea of competitor keyword analysis. It is a process of identifying the keywords used by the competition and mining them to gain insights into your competitors’ online presence. By analyzing the keywords used by your competitors, you will be able to know their strengths and weaknesses.
Also, you can also learn about the trends and developments being made by them. Here’s a manual way of performing competitor keyword analysis: You’ll need to go to Google Search Engine and search for your competitors’ website, and then choose “Insight: Search Terms (Custom Search)”. Now search for keywords that are common among both your site and competitor sites and see which keywords are used on both sites.
How to perform a competitor keyword analysis
To perform a competitor keyword analysis, you will need to spend some time doing some preliminary research on your competitors. It is also advisable that you include your competition in any competitor keyword research tool. Now that you have a decent idea of what your competitors are doing in the search engine market, you will need to spend some more time and effort on conducting a competitor keyword analysis.
Let’s take a look at some of the things that you’ll need to do. The go-to competitor keyword analysis tool I recommend is definitely the RankingGap as they have the most comprehensive keyword research tool in the market, which you can use to create competitor keyword analysis reports.
Advantages and disadvantages of performing a competitor keyword analysis
For beginners, it can be a hard task to conduct a competitor keyword analysis and find out what their keywords are and how are they ranking. But, if you work in the field, you should already be aware of the reasons you should perform this keyword analysis.
Here are some of the advantages and disadvantages of performing a competitor keyword analysis. Advantages Analyze competitor’s keywords – Competitors’ keywords will help you understand your own website keywords. By analyzing these keywords, you can discover how they are ranking and increase your search rankings.
Conclusion
This is to outline the common SEO threats that digital marketers face today. Some of these threats are natural or caused by the exposure of particular platforms such as social media, online publications, etc. Others are the need for better optimization techniques and follow-up strategies, which are necessary to deal with the various threats that digital marketers face.
Contact Info:
Name: Kai Wern
Email: Send Email
Organization: RankingGap
Website: https://rankinggap.com/
Source: MarketersMedia
Release ID: 89043099
COMTEX_392195746/2773/2021-08-25T14:53:30
