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Vow Snaps up a Strategic Stake in UK Reward Tech, Enigmatic Smile

Saint Helier, Jersey–(Newsfile Corp. – March 11, 2022) – Vow Currency invests in Enigmatic Smile, a PCI Level 1 Service Provider, which specialises in delivering payment-linked rewards technology to cashback and loyalty companies, as well as their publisher networks, merchants, and consumers around the world.

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Leveraging a portfolio of JVs and integrations with 27+ financial services companies it has used the pandemic period to completely re-imagine its offering with the help of Vow.

As a result of this investment, Vow enables all existing and future Enigmatic Smile partners to participate in the wider Vow economy. Connected loyalty companies can increase their existing revenues, eliminate reward liabilities for their clients, outsource PCI compliance and wallet management responsibilities and allow millions of users to automatically collect and redeem rewards using nothing more than their existing payment cards.

“It is no secret that crypto adoption has been hampered by high fees and a ridiculously bad user experience. What Vow has done with this strategic investment is ensure Vow adoption at vast scale, without any change of behaviour, any crypto purchases, or any new payment cards for end users,” said Bish Smeir, CEO at Vow.

Every user receives a wallet and tokenised offers are collected completely free. The technology developed by ES eliminates all the usual knowledge-based barriers to enter into crypto by making it intuitive for all age groups.

Vow will, from the end of March, bring to market a series of card linked apps powered by Enigmatic Smile technology.

For reference

Vow Currency
Telegram Group:

Media contact: Moon Jerin.
Company: Vow Ltd.
Contact: [email protected]

To view the source version of this press release, please visit

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