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Vow Currency Takes Strategic Stake in The Reward Collection.

St. Helier, Jersey–(Newsfile Corp. – March 26, 2022) – In keeping with its strategic vision, Vow Currency continues to develop relationships with all key suppliers and partners in the global rewards ecosystem.

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Vow Currency

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Today the community focused project announces it has acquired a strategic stake in the UK’s fastest growing aggregator of card linked and open banking offers, The Reward Collection.

With 2,500 locations already onboarded, including Deichmann, Klass, and Missguided, the team at Reward Collection are aiming for over 10,000 locations to be onboarded this year.

Tom Sumner, CEO of The Reward Collection, said, “We think Vow is an awesome concept and look forward to onboarding our amazing merchant partners into the Vow ecosystem. We have seen an incredible spike in demand from our retail partners who are seeing crypto rewards as a huge growth area.”

Bish Smeir, CEO of VOW, and incidentally owner of, commented, “Tom is one of the most ambitious entrepreneurs in the sector. He can listen to strategic information and assimilate it into his team faster than the older incumbents in the space. That’s why working with The Reward Collection, as it grows, is something we couldn’t resist being part of.”

“We are in the loyalty industry for a reason.”

Vow Currency is pursuing its strategy of expansion through acquisitions, investments or partnerships with companies in the retail and loyalty space. The loyalty industry was specifically chosen as the first vertical of attack for Vow Currency as its model specifically enables merchants to become issuers and acceptors of Vow currencies within the ecosystems saving them up to 80% on fiat-based cashback systems.

With this deal The Reward Collection also gains access to a suite of white label apps, APIS/SDKs, and an alternative, persuasive commercial model which can be offered to their existing portfolio of businesses.

Growth hacking large merchant and consumer portfolios is the core focus of the project at this moment and it has demonstrated the viability of the model with a spate of deals to date. Stay tuned for more announcements on our website

Visit to read more about Vow.

Visit to read more about The Reward Collection.

For reference

Vow Currency


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Media contact: Moon Jerin.

Company: Vow Ltd



The Reward Collection

Media contact:

Company: The Reward Collection Ltd




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