Driven by its multiple health benefits, the global vitamin A market share is projected to expand at a brisk pace by 2027. Vitamin A is one of the most important nutrients that offers a number of health benefits to humans and animals upon consumption. As a result, the nutrient is widely used across a plethora of verticals including food & beverages, dietary supplements, animal feed, and personal care & cosmetics.
Additionally, growing preference for organic and natural ingredients over synthetic ingredients in personal care and cosmetics is likely to foster vitamin A demand in cosmetic industry. There has been a rapid shift towards natural and organic products in recent years owing to concerns associated with the adverse effects of the said synthetic ingredients and chemical compounds.
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Natural vitamin A is broadly used in various personal care and cosmetics, as is provides a natural feel and smoothness to skin.
According to Global Market Insights, Inc., forecast, global vitamin A market size is projected to surpass $700 million by 2027.
Global vitamin A industry share from food & beverages is predicted to be valued at around $30 million by 2027. Rising food security challenges across the globe, coupled with growing health concerns associated with vitamin deficiencies that lead to various chronic diseases, such as beriberi, scurvy, pellagra, and anemia, are likely to augment the demand for vitamin A-fortified food & beverages.
In fact, according to the World Health Organization, around 250,000 – 500,000 children become blind every year due to vitamin A deficiency.
Vitamin A is an essential nutrient that helps in red blood cell formation, skin & bone formation, immune functions, vision improvement, reproduction, and holistic development of the body. Owing to these health benefits, vitamin A is highly preferred for food fortification process.
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The demand for natural vitamins is gaining significant traction owing to increasing consumer preference for natural and organic products. The higher effectiveness and long-term sustainability of natural vitamin A over its synthetic form is promoting its use in cosmetics, pharmaceuticals, and other products. Notably, global industry share of natural vitamin A is slated to showcase a growth rate of more than 6% by the end of the analysis timeframe.
From a regional standpoint, North America is responsible for generating the strong demand for vitamin A supplements in the world. This is due to the rapidly rising awareness about physical fitness and weight management in the regional population. Increasing adoption of healthy lifestyles, along with health concerns associated with malnutrition, is creating a significant demand for vitamin A-rich products across the region.
Meanwhile, growing preference for organic cosmetics and other personal care products coupled with increasing consciousness about physical aesthetics is likely to foster vitamin A business in the region as well. North America industry share was at the $135 million mark back in 2020 and is forecast to rise considerably over the coming years.
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From intake to its application on the skin, natural vitamin A is proving to be quite beneficial for humans, as well as, animals. One of the major advantages of Vitamin A to humans is its help in cell growth and differentiation which plays a crucial role in the normal formation and maintenance of the lungs, heart, kidneys, and other organs.
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