QR codes are scannable barcodes that direct people to take a particular action. QR codes can be easily scanned by mobile devices, so their accessibility has increased greatly. Now, they are used in many industries for different activities and especially for marketing. You can use a QR code generator online to create the QR code.
Mobile devices can easily scan QR codes, and today, everyone uses a mobile. So, it is possible to attract a large population by the use of QR codes.
The pandemic has boosted the use of QR codes. This is because they are safe and allow marketers to track their marketing campaigns without spending a large sum of money.
By using QR codes for marketing, you can stand apart from your competitors as it is a unique and cost-effective way of marketing, delivering effective results.
In this content post, we will tell you the uses of QR codes in digital marketing.
Top 5 uses of QR code in online marketing
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Generating leads
Create email marketing lists with QR Codes, then send clients beautifully attractive Typeforms to gather answers by encouraging the scan. You can add the call to action like – “scan to get a free trial” or “scan to get a free coupon”, etc. It will be really effective for lead generating.
You can add a dynamic QR code to any promotional material, whether it is printed material or digital material. You have to make sure that the promotional material is attractive so that people can easily scan the QR code.
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Redirecting customers to social media pages
In the current era, social media plays a huge role in branding. Brands can make use of social media to promote their products and services. But, to influence people to buy your products and services, you must have a considerable number of followers. Companies can use QR codes to drive traffic to their social media page and increase their followers.
Brands can also use the QR codes on the packaging of their products and drive them to your social media pages so that they can easily follow the account. Once people follow your social media account, you can attract them with your social media campaigns. When you create a QR code, make sure to choose a good QR code generator.
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Add reviews to your store
Reviews are important for the success of the eCommerce website. Reviews help new customers to make the buying decision by reading those reviews. Around 90% of people read reviews before buying a product. So, it is important that customers leave reviews on your website.
By reading reviews, people can make a quick decision to buy the products and services, which can boost your sales.
Reviews also help in Search Engine Optimization (SEO) because reviews also contain natural keywords, which will help to rank a website rank higher in the search results. And due to this, a website will gain more visitors.
QR codes can be an excellent tool to direct customers to leave reviews on websites. You can also motivate your customers to leave reviews by providing them discount coupons, gifts, etc.
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Increasing the download of your brand app
Today, apps play a huge role in the success of the business. A good app helps to increase the visibility and reach of the brand, which may increase the sales for the company. Also, with the app, you can gain valuable insights, which can be used for marketing campaigns. But it is necessary to promote your app so that a greater number of people download it.
You can enter the embed download link of the app in the QR code. So, when anyone scans the QR code, he/she reaches the app download page.
Big brands like Instagram and Angry birds have used QR codes to increase their app downloads. This assures that this is a successful strategy for increasing the downloads of the app. However, every type of company, small or big, can use this strategy to increase their app downloads.
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Turning one-time customers to repeat customers
Companies can also use the QR code for turning their one-time customer into repeat buyers. For this, you need to add the QR code to the product packages that allow consumers to scan and refill or reorder products from the business’s online store.
Many eCommerce companies use this strategy to increase repeat purchases. It will be very easy for customers to purchase the product by scanning the QR codes, so your sales will also increase.
Conclusion
At last, we would say that QR code is an excellent tool for online marketing. Also, they allow tracking the marketing campaigns and making the changes if desired results are not as expected. QR codes can be generated by using a free dynamic QR code, so all companies, irrespective of their size, can use them for their marketing purposes.
