U.S. Spice & Seasonings Market: Introduction
A recent study published by Transparency Market Research on the spice & seasonings market includes U.S. industry analysis and opportunity assessment for 2020-2030. The revenue generated from the U.S. spice & seasonings market is estimated to be US$ 1.18 Bn in 2020, which is expected to rise at a CAGR of 6.9%, to reach US$ 2.3 Bn by 2030.
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Increasing Millennial Demand for Flavored Food
Millennials are looking for high-quality products through their interest in food without compromising on flavors and taste. The awareness about high-quality food that contributes to good health has pushed millennials to seek flavors that offer better taste, along with health benefits.
Flavoring food products are a major trend that the food & beverages industry has rapidly witnessed. The younger generation is more fascinated by different flavors and cuisines from various regions. Tasting vibrant flavors in their favorite food dishes is what most millennials and the gen z population are seeking. Flavor imparted by different spices and seasonings is increasing in demand, owing to its spice and savory taste, which is being widely accepted by the younger generation.
For instance, according to the McCormick & Company, Inc., more than 70% of consumers add flavorful ingredients and spices in food products, in which gen Z is hyper focused toward flavor
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Growing Consumer Preference for Organic Spices and Seasonings
Consumers today consider health to be of paramount importance and are spending on organic food, owing to health benefits. The increased awareness about harmful chemicals used during agriculture has pushed consumers toward organic spices and seasonings in the U.S.
Effects of organic products on consumer’s health are important in the expansion of the organic products segment, which, in turn, is fueling the demand for organic spices and seasonings. Government initiatives in the U.S. promoting organic food as organic farming helps in maintaining the environment health by reducing the level of pollution, are further influencing the growth of organic spice & seasonings market in the U.S.
Increased Application of Spices in Cosmetics and Personal Care to Offer Sales Opportunities for Manufacturers
The number of customers spending on cosmetics and personal care is the U.S. has increased. The awareness regarding natural ingredients in the U.S. has pushed cosmetic ODM, beauty product manufacturers, and contract manufacturers to move away from chemicals to natural ingredients for providing benefits to customers without any side effects.
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Asian and Southwest Flavors in Marinades Increasing Product Uptake
Spicy is a popular flavor trend in alcohol-infused and health-infused global cuisines. Hence, companies in the U.S. spice & seasonings market are emphasizing on the use of cinnamon and citrus ingredients to enhance flavor profiles of recipes. Since meat is a billion-dollar industry in the U.S., companies in the U.S. spice & seasonings market are tapping into incremental opportunities for introducing new sausage blends that spark excitement among customers. Smoky and earthy notes in sausages are being highly preferred by customers.
Craveable and Memorable Veg Meal Experience in Demand from Southern Californian Customers
Striking the right balance between health and indulgence has become important for companies in the U.S. spice & seasonings market. Health-driven dishes such as salads and protein bowls are serving as attractive snack options for health-conscious guests in QSRs. As such, customers are moving toward convenience and diversity with respect to spices & seasonings whilst focusing on healthy food options. The ever-increasing vegan food concept is anticipated to boost market growth. Veggie-forward dishes are gaining prominence in the U.S. QSRs in order to provide customers with a craveable and memorable meal experience.
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A well-balanced vegetarian meal is being hyped with savory sauces to meet taste profiles of millennial. Increasing number of people is resonating with Mediterranean cuisines, owing to the popularity of health-driven spices and herbs, since Mediterranean flavors mimic preferred taste profiles of the Southern Californian audience.
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