40% of women would trade their husband or boyfriend for James Bond, according to new research by online casino site PartyCasino. *
The analysis found, perhaps surprisingly, more women would make the swap than the number of men would for a Bond girl of their choice, with only a quarter (26%) reporting that they would choose to change.
PartyCasino’s research comes as No Time to Die made its big screen debut, featuring Daniel Craig in his final outing as the legendary secret agent.
Of the women who said they would trade their partner, 64% said they would switch for Craig’s version of James Bond.
Younger women are most likely to trade, with a whopping 88% aged 18-24 willing to swap, while those aged 55-64 are least likely to leave their partners.
Meanwhile, ladies from East Anglia are keenest on Daniel Craig, with 86% of the vote. Women from the East Midlands prefer Pierce Brosnan while most Londoners chose Timothy Dalton.
When it comes to men, Die Another Day’s Halle Berry and Live and Let Die’s Jane Seymore, shared the spoils, each securing 26%.
Gemma Arterton was third-favorite, with 23% choosing the character. The full list of favorite Bond girls can be seen here.
PartyCasino marketing manager, David Winter, said: “James Bond has always been portrayed as something of a sex symbol, so it’s not surprising to see women might think twice if the offer of being a potential Mrs. Bond was on the cards.
“Perhaps more surprising is the fact that fewer men would trade for a Bond girl. Or maybe they are just not as willing to admit it.”
PartyCasino’s research also found that Bond is overwhelmingly the nation’s favorite secret agent. Over half (52%) named the MI6 operative top of their list. Matt Damon’s Jason Bourne was second (28%), followed by Tom Cruise’s Ethan Hunt (19%).
Younger fans preferred several other agents to Bond, with Jason Bourne and Alec Leamas registering more votes among 18-24-year-olds, but Ronin’s Sam Regazolli (Robert de Niro) was the youngsters’ favorite, with 20% voting his top.
Conversely, while Bond was the top choice of most aged 65+, Harry Palmer from The Ipcress File was also popular, with more than a quarter 26% naming him.
*All data provided – Onepoll survey of 2000 movie fans, nationally representative; survey carried out September 2021
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