According to the latest report by IMARC Group, titled “Toys and Games Industry Analysis: Global Market Trends, Share, Growth, Opportunity and Forecast 2022-2027”, The global toys and games market size reached a value of US$ 105.2 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 136.9 Billion by 2027, exhibiting at a CAGR of 4.6% during 2022-2027. Toys and games are playthings for toddlers and young children. It They ranges from cards, rattles, and dolls to board games, remote control vehicles, and skipping ropes. They aid in the learning process of assist children and in developing specific physical, and mental as well as cognitive skills. Toys Additionally, toys help the children in stimulating their creativity, whereas games help assist in strengthening social bonds among children kids.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
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Global Market Trends and Drivers:
The global market is primarily driven by the growing popularity of interactive and multi-functional toys and games. This, along with the inflating disposable income of the consumers, is expected to provide a thrust to the market growth. Furthermore, the introduction of innovative green and sustainable toys and games by the key market players has created a positive outlook for the market. Moreover, the rising standard of living has led to a shift in demand from traditional toys and games to more advanced toys and video games. Additionally, the easy availability of educational and scientific toys, including science, technology, engineering and math (STEM)-based toys, along with the continuous expansion ofvia the online and offline organized retail channels platforms has also provided an impetus to the market growth across the globe.
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Competitive Landscape:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
Some of these key players include:
- Hasbro
- Mattel
- Ravensburger
- Tomy
- The Lego Group
- Funtastic
- JAKKS Pacific
- Lansay
- LeapFrog Enterprises
- MGA Entertainment
- Playmates Toys
- ToyQuest Vivid Imaginations
Toys and Games Market 2022-2027 Analysis and Segmentation:
Breakup by Product Type:
- Plush Toys
- Infant/Pre-school Toys
- Activity Toys
- Dolls
- Games And Puzzles
- Ride-ons
- Others
Breakup by Distribution Channel:
- Specialty Stores
- Supermarkets And Hypermarkets
- Departmental Stores
- Online
- General Stores
Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the Report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Historical, Current, and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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