Market Scope
Market Research Future (MRFR) expects the global trend of healthy living and improving economic standards to ensure relentless growth of the tonic water market between 2020 and 2030.
Key Drivers and Main Challenges
The amplified preference for functional and healthy beverages among consumers worldwide has been favorable for the market. There is a soaring interest in premium beverages, which are infused with herbs, fruits, and various healthy ingredients. The sale of tonic water will continue to boom in following years, as brands are continuously infusing their products with minerals and vitamins. This can be a huge hit among health-aware consumers with high purchasing capacity.
Technical innovations, along with the emergence of new flavors add to the business value. The food & beverage sector’s dramatic growth over the years, and the fact that it is one of the major end-users in the worldwide market, further fosters the business growth. Market expansion is also in response to the expanding chains of restaurants, hotels, food stalls, food wagons, and catering services.
Majority of the consumers belong to the Gen Z and the millennial populace, especially in developed economies like Canada and the United States. These consumers are willing to expand considerably o premium and healthy products like tonic water. The trend of low-carb, zero-calorie, and zero-sugar content tonic water will be capitalized by the top brands in the future.
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Top Industry Players
The top brands in the tonic water industry are Seagram Company Ltd. (Canada), Hansen Beverage Company, Inc. (US), A.S. Watson Group (China), White Rock Beverages (US), Stirrings (US), Fentimans (UK), SodaStream International Ltd. (Israel), Fever-Tree (UK), Dr Pepper Snapple Group (US), East Imperial (New Zealand), to mention a few.
Segmental Analysis
The tonic water market can be considered in terms of type, packaging type, and distribution channel.
Types of tonic water are non-flavored and flavored.
Packaging-based segments are cans and bottles.
Distribution channels that are considered in the study include store-based as well as non-store-based. Non-store-based channels witness high demand as popularity of e-commerce channels continues to surge worldwide.
Regional Status
Europe as the biggest shareholder in the worldwide market, benefits from the soaring trend of healthy living among consumers. With rapidly surging number of consumers opting for low-calorie products, majority of the brands are working on offering alternatives to sugar laden products. This is a major reason for the European market’s lead in the global market. Brands are frequently launching tonic water infused with artificial sweeteners, which caters to the fast-burgeoning population of fitness conscious consumers in the region.
The APAC market will be developing at the fastest pace in the years ahead, thanks to the soaring health awareness among people. China and India outnumber other economies in the region, emerging as major consumers of tonic water backed by the rapidly soaring food & beverage industry. The continues increase in people’s spending prowess will enhance the demand for tonic water as well.
North America can expect phenomenal growth in subsequent years, on account of the local companies focusing on product and flavor innovation. The United States could procure the highest position in the North American market, given the surging launch of creative flavors and consumers’ significant purchasing capacity.
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Latest News
November 2021
Jade Forest, a renowned drinks brand in India, has raised close to USD 1million in the early phase funding for product portfolio and geographical expansion. This investment will be used by the tonic water company to accelerate its business scale, with main focus on its series of non-alcoholic low sugar products such as premium tonic water, club soda, and ginger ale infused with herbs, fruits and spices. is set to capture the attention of younger drinkers.
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