For most people, the new year means embracing a “new you.” But for marketers steeped in all
things digital, the new year is all about exploring and applying digital marketing trends you
probably haven’t heard of yet.
Here are the top digital marketing trends you’ll see from 2023 and beyond — according to HX and digital marketing agencyGO Digital, whose expertise covers a wide range: from web and app development to affiliate marketing and digital strategy including UI, UX, SEO, paid search, marketing automation, and social.
1. Zero-party data
Zero-party data is a type of information that is willingly and consciously provided by audiences to businesses. This could be through sign-up forms, surveys, or questionnaires. Zero-party data is considered to be the most accurate and valuable form of data that businesses can collect, as it comes directly from the source and is given with clear knowledge and consent. As data continues to play a crucial role in digital marketing campaigns, zero-party data is expected to become increasingly important in the future.
2. Email marketing facelifts
No, email marketing is not obsolete; we’re far from that happening. Fact: 89% of marketers still consider email marketing among their primary tools for carrying out campaigns and hitting key metrics. What digital marketing experts have to consider is that there are email marketing trends that will also determine the success of their future email marketing campaigns.
Discussions on this can go on and on, but here are some of the digital email marketing trends you must watch out for.
Hyper-personalised email marketing
Did you know that 68% of recipients will automatically delete electronic mail that doesn’t resonate with them? There is also a 54% chance that people who receive electronic newsletters will hit the unsubscribe button from the get-go. One way to lessen these chances is customising digital mail to suit a certain audience segment’s preferences and behaviours. Of course, this should be guided by reliable data that will give insights about the people you’re targetting. Use data to make sure that your email marketing campaign has the kind of personality your intended audience will like.
Email marketing automation
Digital marketing trends are supposed to do at least either of these two things: make your job easier or get results more efficiently. Automation does both. How you go about email marketing automation is up to your business. You can create templates, improve email scrubbing, and even develop ways to nurture potential leads such as follow-up emails or abandoned cart emails.
Email marketing interactivity
There will come a time when good-looking static emails won’t be enough to hold your audience segment’s interest. Improve user engagement with the power of creative technology! Email marketing interactivity will involve dynamic features in your newsletter or digital mail such as videos, toggles, music, quizzes, and various moving parts onscreen. The average person gives only an initial eight seconds of their attention span before swiping up or down (or out of the frame) — make it worth their while, visually and from a storytelling standpoint.
Mobile-first email marketing
Speaking of swiping, when it comes to email marketing, be in a mobile-first state of mind from UI to UX. Most people read emails from their mobile devices these days. Consider that the next time you run an email marketing campaign in 2023.
3. Influencer marketing 2.0
While influencer marketing has been booming in the past decade, the digital marketing sphere will see several shifts in how businesses and agencies interact with influencers. We now move from a number-based influencer game to one that gives more premium on quality. What does this mean? Simply, the number of an influencer’s followers will not be the only metric for determining their saleability. In the next few years, digital marketers will move away from influencer-centric marketing and spend more time thinking aboutwho is actually influential in a certain audience segment.
These may be good ol’ influencers from macro to micro and nano scales, or even a business’ own employees or clientele. This will certainly involve employee engagement and conversational marketing trends. Digital marketers will now take on the challenge of determining what kind of influence will drive genuine or real, usable action from intended audiences.
4. Voice and visual search
Voice and visual search have become increasingly popular, too, which will also alter the way digital marketing agencies approach SEO and metadata. Take, for example, keywords. The way they are phrased when typing them onto a search engine is vastly different from how a person will use similar keyphrases in a conversational tone when enabling voice search. Visual search, on the other hand, is a whole other ballgame. The trend is very much in line with the current theme and ideology of the future being highly visual. This, of course, includes the future of digital marketing.
The rising popularity of both voice search and visual search opens new pathways for optimising brands’ searchability campaigns.
These upcoming digital marketing trends make up, as they say, just the tip of the iceberg. Which one is your business most interested in trying out? If you haven’t already, that is. Any other digital marketing trends you’re keeping up with in 2023 and beyond?Let us know!
Press Release Distributed by The Express Wire
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