SunCity Advising Announces Google Partner Certification

SunCity Advising is proud to announce official Google Partner certification by meeting the rigorous requirements set by Google. This new badge was achieved in January 2022 and goes into effect immediately. This mark of achievement means that SunCity Advising PPC Services are included in the inaugural class of Google Partners. February 2022 is the unveiling of the new program and will include the SunCity Advising team on the list.

This feat was accomplished by successfully meeting 3 requirement categories: Performance, Spend, and Certifications. The Google Partner requirements are checked on a daily basis and the requirement categories and thresholds for each category must be maintained. The specific requirements for PPC certification is outlined below.

Performance

The performance requirement helps ensure that a PPC firm can effectively set up and optimally run Google Ads campaigns to achieve the greatest results for their clients.

A Google Partners registered Ads manager account needs to have a minimum optimization score of 70% with the ability to apply or dismiss recommendations based on their expertise and assessment and their clients’ goals.

Spend

Google Partners registered Ads manager account needs to maintain a 90-day ad spend of $10,000 USD across managed accounts.

Certification

A Google Partners registered Ads manager account needs to have a minimum of 50% of their account strategists certified in Google Ads (capped at 100 users), with at least one certification in each product area with campaign spend (for example Search, Display, Video, Shopping, or Apps).

Account strategists are employees of a company who manage Google Ads campaigns on behalf of their clients.

All three of these metrics were easily met to provide SunCity Advising with inagural certification to the new Google program. Beyond Google Ads, SunCity Advising has experience in Google Analytics, Google Search Console, Google Tag Manager, Google Data Studio, and more. Certifications andcourse by Google can be found here: https://skillshop.withgoogle.com/.

This accolade is another reason why SunCity Advising CEO, Ivan Reed, says, “It is humbling to get recognition for being highly-skilled in pay-per-click advertising and, I think, justifies the largest area of service fee growth for our company. However, we are even more proud of the successful campaigns we continue to run for our clients and what the related profits mean for them.”

The SunCity Advising Paid Digital Ads team can help you either start ad campaigns, improve upon the ones you currently have, or even setup affiliate marketing programs that can allow you to use your website for passive income. Usually these campaigns are run for a short period of time, examined for opportunities, and then optimized repeatedly. Because the competitiveness of certain ads can change, it is important to pivot frequently. Our client budgets range from a few hundred dollars to tens of thousands of dollars per month.

About SunCity Advising

We are a full-service digital marketing and SEO company based in San Diego. With offices in La Jolla and Oceanside, we pride ourselves on our in depth knowledge of local marketing trends as well as having our finger on the pulse of all things marketing.

Over 90% of our clients have stayed with us and we believe that is a sign of success. We attribute our strong client retention rate to our focus on continuous learning, relationship building, tailored approaches, and a willingness to roll up our sleeves.

Our mission is to help clients discover hidden opportunities and unlock their full growth potential by creating data-driven marketing strategies that drive results.

We create marketing strategies driven by data. Be it interviews, industry research, digital marketing trends, or your own customers’ behaviors.