There are several things you need to know when comparing SEO vs PPC. Learn more about digital marketing by checking out this guide.
Digital marketing is one of the most essential expenses of modern businesses. In 2022, the average business spent 13.8% of its revenue on marketing.
Fortunately, there are ways to reduce these costs over time while still building the traffic you need. Let’s talk about SEO vs PPC and see what’s right for your enterprise!
What Is PPC?
Pay-per-click (PPC) advertising is a popular form of digital advertising where you only pay for every click you receive on the ad. The prices of each vary widely depending on the structure of the ad (search, display, video, etc.), the ad platform, and the keywords you use.
For example, a generic “pet shop in Portland” keyword on a Google search ad may cost less than $1 per click. Conversely, highly-competitive and well-monetized keywords like “injury attorney near me” or “heavy equipment for sale” may require anywhere from $2 to $20 per click.
Regardless of the costs, there are plenty of PPC benefits worth mentioning. First, you don’t have to pay any more than what you’re getting. Assuming you continue to optimize your conversion rates, then you will only have to pay for the revenue you generate.
Also, you can easily monitor and improve your ad once it’s up with expert, free analytics tools. Once you have the ad content that works, you won’t have to spend much more on ad creation. However, there are also downsides to PPC ads.
Of course, your revenue isn’t guaranteed, but your expenses are. More importantly, the cost per click (CPC) won’t diminish as you scale. Let’s talk about a viable alternative.
What Is SEO?
Search engine optimization (SEO) is the process of optimizing your website’s content for search engines like Google. This process involves improving your website’s performance, content, and off-page ranking factors with the goal of ranking higher on searches with relevant keywords.
For example, if you’re running an auto detailing shop, you would want to rank for keywords like “car cleaning near me” or “car detailing in Fitchburg, MA.” This will help drive the most relevant traffic to your website.
While the results aren’t immediate with SEO, they can last forever. Once your SEO strategy takes off, the sky is the limit, and costs are dramatically reduced.
Believe it or not, ranking at the top of one Google search with enough traffic is enough to keep a business afloat for years. The best part is that you won’t need to spend an extra dime to continue growing your organic traffic!
There are also different types of SEO and SEO services to choose from, including local SEO, eCommerce SEO, international SEO, and more. This allows you to tailor your strategy to your needs.
However, all SEO strategies rely on the foundations of a strong website and a strong keyword list. You can start by using a Google SEO keyword tool to diversify your keyword list today!
SEO vs PPC: Which Is Better?
All in all, the short-term growth offered by PPC ads and the long-term sustainability of SEO give both of these strategies their own rightful place in a well-rounded marketing strategy. To settle the score on SEO vs PPC, we have to say there is no clear winner, but that they both have their own benefits and risks.
Use these strategies to your benefit today, and stay up to date with our latest tips for your business!
Press Release Distributed by The Express Wire
To view the original version on The Express Wire visit SEO vs PPC: The Important Differences
