According to the latest report by IMARC Group, titled “Sanitary Napkin Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, the global sanitary napkin market reached a value of US$ 24.4 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 32.8 Billion by 2027, exhibiting a CAGR of 4.92% during 2022-2027
Industry Overview and Application:
A sanitary napkin, also called a sanitary or menstrual pad, refers to an absorbent item that usually comprises of wood cellulose with rayon, polyester, porous gel, polyolefin fabrics, etc. It assists in absorbing the menstrual flow while providing comfort to the user. Presently, sanitary napkin is commonly available in various shapes, sizes, disposable and bio-degradable variants, etc., across several distribution channels, such as pharmacies, specialty stores, convenience stores, etc. In line with this, the key market players are developing reusable sanitary pads that can be washed and dried.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report. The global sanitary napkin industry is segmented by size and region. The report provides an analysis of the key trends in each sub-segment of the market, along with forecasts at the global and regional level from 2022-2027. The report also includes competitive landscape of major key players in the industry along with emerging trends in the market.
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Market Trends and Drivers:
The growing consumer awareness towards feminine hygiene is primarily driving the sanitary napkin market. Additionally, the launch of numerous favorable policies by non-profit organizations (NGOs) and government bodies to promote menstrual education is further catalyzing the market growth. Besides this, the widespread adoption of organic and chemical-free pads that are safer and eco-friendly and the escalating demand for premium napkins with wings and fragrances are acting as significant growth-inducing factors. Moreover, the rising utilization of aggressive promotional strategies by the leading manufacturers to expand their customer base and product portfolio and the increasing number of companies offering sanitary pad subscription plans are also positively influencing the global market. Apart from this, the introduction of super-absorbent fiber technology is projected to fuel the sanitary napkin market in the coming years.
Sanitary Napkin Market 2022-2027 Competitive Analysis and Segmentation:
Competitive Landscape with Key Players:
The competitive landscape of the global sanitary napkin market has been studied in the report with the detailed profiles of the key players operating in the market.
Sanitary Napkin Market key players include:
- Procter & Gamble (NYSE: PG)
- Kimberly-Clark Corporation (NYSE: KMB)
- Hengan International Group Company Limited (HKG: 1044)
- Edgewell Personal Care Company (NYSE: EPC)
- Kao Corporation (TYO: 4452)
Sanitary Napkin Market Segmentation:
The report has segmented the global sanitary napkin market on the basis of type, distribution channel and region.
Breakup by type:
- Menstrual Pad
- Pantyliner
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Pharmacies
- Convenience Stores
- Online
- Specialty Stores
- Others
Breakup by Region:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
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Key Highlights of the Report:
- Market Performance (2016-2021)
- Market Outlook (2022-2027)
- Market Trends
- Market Drivers and Success Factors
- Impact of COVID-19
- Value Chain Analysis
- Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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