The global highway driving assist market is expected to grow at a stupendous pace, thanks to the ADAS (advance driver assist system) technology.
Lately, due to huge urban populace and road traffics, there has been surge in the number of road accidents. But the highway driving assist provides the driver with driving assistance such as informing of traffic, risks ahead, etc., thus reduces the road accidents and mishaps.
The highway assist is just partially automated that guides the driver on the highways and expressways to slow down or speed up depending on the conditions of the road ahead.
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The Demand for ADAS to Boost Market –
The automotive sector is witnessing the trend of rising demand of cars with ADAS in place, which is automatically boost the demand for highway driving assist.
However, the cost of vehicles may restraint the growth in the global highway driving assist market.
The passenger vehicles are expected to surge the demand for the highway driving assist market in the future.
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North America to Intensify Sales-
The huge sales of the highway driving assist are expected from North America due to high adoption rate of active safety systems and availability of advanced technologies in the automotive sector.
Alternatively, the Europe Union safety standards while adopting modern and high range vehicles and integration of ADAS is anticipated to drive the global highway assist market towards growth in the next few years.
Further, the adaptive cruise control segment is expected to nudge the growth opportunities in the global highway driving assist market in the coming years. This segment of the market is expected to hold lion’s share in the market, owing to high sales of highway driver assist in the future.
There are many players in the market, so the competition remains stuff, however focus on coming up with technological innovation to penetrate deeper into the market further drives the global market.
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