Hakeem Collins is the founder of Chriōuture also known as Chriō, a new fashion luxury couture clothing and shoe line based in Wilmington, Delaware. He is an inspiring up-and-coming serial and fashion entrepreneur who has a vision to create a unique world class clothing and shoe brand like the fashion houses: Louis Vuitton, Versace, Gucci, Balenciaga, and Alexander McQueen just to name a few.
Collins decided to do something that never has been done before in his family and that is to start a groundbreaking business. However, with no business experience, knowledge and education in fashion, he decided to boldly start a clothing brand in a pandemic anyway.
This best-selling author, life coach, international speaker has found another niche and passion in the business world. Him growing up as a young black man in a poverty plagued neighborhood, being often told that he’ll never accomplish his dreams due to others in his family falling short of theirs.
Collins decided to turn his oppositions into opportunities, negatives into positives, failures into feats to live the life he always dreamed of. Having no financial capital, support, resources and direction to where to start.
He instantly and intuitively turned to his faith in God for wisdom and direction in pioneering a new path that will eventually break generational poverty and create generational wealth. Chriōuture was established on September 20th, 2020 out of a dream and vision of Hakeem Collins to defeat the odds and silence the voices of doubt, fear and lack.
He will be leveraging his wealth of knowledge and expertise in marketing, management and ministry experience in positioning this fashion brand to deliver luxury pieces and designs for all who walks in royalty and class. Collins often quotes and believes that “one’s decisions determines their destiny.”
This rising entrepreneur has something to prove and that is nothing, or no one can stop, hinder or prevent him from creating a legacy for himself—not even a pandemic. He was inspired to name the company Chriō, a Greek word meaning to “anoint, smear or rub with oil, consecrate one to a regal office and position like a king. Collins decided to merge the two words “chriō” and “couture” together which form the name Chriōuture.
It is his desire to launch retail stores and boutiques all over the world for men and women even through e-commerce. Chriō is a cutting-edge luxury fashion brand tailored in excellence, experience, and elegance for men and women. Also, Collins’ collection will showcase captivating “signature edition” shoes that are distinctively and creatively bold, dynamic, inspiring, uniquely anointed with an exquisite Italian style craftsmanship that expresses royalty at its best with an urban blend of one’s individuality.
Collins vision for Chriōuture is to be redefined as a luxury couture brand with a quest for self-expression, self-empowerment and for an unquenchable passion to become “innovative” and “transformative” in this company’s contemporary approach and designs to fashion in the 21st century.
More information on his shoe line can be found at https://chrio.signature.shoes.