Many companies today turn to video marketing to achieve established business goals. Internet users appreciate the video, as they consume more information in less time. In fact, video marketing serves as a versatile and profitable tool every business should use regularly. What are the benefits of doing so?
Increased Engagement
Countless individuals watch videos weekly. In fact, many people watch videos every day. More than one billion people use video sites, some of which can receive a billion views daily.
Of those individuals watching videos online, how many drive a car? The number is probably overwhelming. A dealership can leverage video marketing to draw more customers. To learn more about video advertising, browse around this site.
According to Realtimecampaign.com social media is one place where many people turn when they want to learn more about a business. Every dealership can benefit from this.
Reach the Right People
Executives spend their days completing tasks, yet their work never ends. When a person in a position of power wants information, they turn to video. It provides a respite from their normal duties while allowing them to accomplish something.
Watching a video allows them to get a break from reading text. Furthermore, it doesn’t strain their eyes. Incorporate Video marketing strategies that convert leads into sales and see great success.
Boost SEO Ranking
Video marketing boosts a site’s search engine ranking. They do so indirectly by improving a visitor’s dwell time. Search engines take this dwell time into consideration when ranking a site.
Internet users spend considerably more time on websites that have videos than they do on those without videos. Websites with videos see an increase in the average dwell time of approximately two minutes. With the help of a company such as Dealer.com, a company significantly increases the odds of appearing on the first page of the search engine results.
Deliver Value
A person can learn significantly more when watching a video than they can by reading text. They have a visual, so they don’t have to look up unfamiliar concepts. They see them in action and get a better understanding of what is being discussed.
Short videos are often enough to satisfy a person’s curiosity. They gain enough understanding to know what the dealership is referring to. However, details of a repair don’t need to be provided.
Seeing what the defective part is doing is enough for many customers to be satisfied a repair is needed. A video showing the defective part with a brief explanation of how this impacts the drive is sufficient in most cases. The mechanic can provide additional information for those who want or need it.
This serves as another form of video advertising. The customer sees they can trust the mechanic, as this individual is willing to show them what is wrong with the car. The driver knows the repair is needed and will probably authorize the work.
Video advertising is of great benefit to dealerships today. In fact, every business benefits from this marketing technique. Learn more about video advertising and its many uses to see where it will be most effective in a specific business.
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