In this article, we will define each term and discuss their differences in terms of scope, objective and nature. We’ll also give reasons why you might need a public relations agency to help your company reach its goals.
Have you ever wondered what the difference is between public relations and publicity? It isn’t uncommon for people to use these terms interchangeably, but they are actually quite different.
In this article, we will define each term and discuss their differences in terms of scope, objective and nature. We’ll also give reasons why you might need a public relations agency to help your company reach its goals.
Public Relations: Definition
Public relations is the strategic process of managing relationships between an organisation and its key publics with the goal of earning understanding and support.
Publicity: Definition
Publicity is the act of bringing something to the attention of the public, usually with the goal of promoting a product, service or cause. It is important to note that publicity is often unsolicited and uncontrolled, which means that it cannot be fully measured or planned like public relations.
Main Differences Between Public Relations and Publicity
- Scope
The scope of public relations is much wider than that of publicity as it encompasses all forms of communication between an organisation and its key publics. This can include everything from media relations to community outreach initiatives.
- Objective
The objective of public relations is to build relationships and earn understanding and support from its key audiences. On the other hand, the objective of publicity is simply to bring something to the attention of the public.
- Nature
Public relations is a two-way process that involves communication and mutual understanding between an organisation and its key publics. Publicity, on the other hand, is a one-way process that only involves sending out messages to the public without any guarantee that they will be received or understood.
Public Relations: Examples
- If a company was going through a negative publicity scandal, they needed to do some crisis management.
- If a company wanted to increase its positive image or change the way the public perceives them.
Publicity: Examples
- If a company released a new product and wanted to generate media coverage for it.
- If a company wanted to increase awareness of its brand.
Reasons You Might Need a Public Relations Agency
If you want to build relationships and earn understanding and support from your key audiences, then you’ll need a public relations agency to help you reach your goals. A public relations agency can help you develop and implement a strategic communications plan that will engage your key audiences and build relationships with them.
How to Find the Right Public Relations Agency
When looking for a public relations agency, it is important to find one that is a good fit for your company. Consider your company’s goals and objectives as well as your budget.
Every industry is different, so you want to look for an agency with experience and a proven track record in your industry. Hiring an agency is quite an investment, but with great rewards, so be sure to partner with the right one!
Have you ever tried hiring a public relations agency? How did it work for your organisation? Feel free to share your experience with us in the comments below!
Press Release Distributed by The Express Wire
To view the original version on The Express Wire visit Public Relations Vs. Publicity: What’s the Difference?
