The global potato protein market is slated to register lucrative growth through the forthcoming years, driven by an increase in the adoption of key strategies comprising product development and expansion of processing capacity by key industry participants.
Considering an instance, April 2021 witnessed the commencement of work on a new £6 million facility at Branston’s site situated in Lincolnshire for the extraction of high grade plant protein from potatoes. The potato supplier from the UK is working alongside B hive Innovators as part of a partnership project for the improvement of potato crop utilization.
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Such advancements are expected to push industry demand through the ensuing years. On this note, the potato protein market size is anticipated to exceed USD 110 million by 2027, cites the latest study by Global Market Insights Inc.
Major potato protein manufacturers comprise Avebe, Roquette Freres, Omega Protein Corporation, ADM, PPZ Niechlow, Beteiliguns AG, KMC Ingredients, Emsland Group, AKV Langholt, Agrana, Peppes Growth, and Sudstarke.
Why will the global potato protein market register substantial proceeds from feed applications?
The potato protein industry from feed applications accounted for a remarkable share in 2020 and is expected to depict significant growth through the estimated period. Potato protein offers protein enrichment in numerous feeds and provides benefits of muscle growth in young horses and easy digestibility.
Furthermore, favorable applications in feed for athletic horses, young horses, as well as convalescent horses for preparation for muscle growth and exertion are expected to augment business development through the coming years. The product is utilized in calf feed as a replacement to milk protein and is a substitute for fish meal in animal feed given that it has the capability to deliver majority of the essential proteins that are necessary for animal growth.
How will rising inclination of consumers towards highly nutritious food drive potato protein industry growth?
Escalating concerns related to environment have urged customers in developed economies to take vegan diets into consideration. This is propelling the growth of the plant-based ingredients industry through the forthcoming years.
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In addition, diverse functional profiles comprising foaming, gelling, and emulsifying properties are shifting the preference of consumers towards potato protein in food & beverage applications. These factors have been instrumental in increasing the inclination of consumers towards highly nutritious diet, augmenting potato protein market size through the forecasted period.
What factors will impel the expansion of the potato protein market share across Europe?
The Europe potato protein industry is expected to record a CAGR of more than 4.5% between 2021 and 2027. This is attributed to the increasing adoption of meat substitutes and the launch of new vegan products. The market growth is also impelled by an escalated demand for potato protein from gym goers and sportsmen owing to the high effectiveness of the product in muscle gain & retention.
An upsurge in investments towards enhanced levels of protein concentration is expected to drive regional demand through the estimated span. The regional growth is additionally driven by ease in the availability of raw material and the presence of a substantial potato processing capacity.
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In a nutshell, increasing awareness among consumers regarding the prevalence of lactose intolerance and the health benefits of dairy-free protein will augment potato protein market share through the anticipated period.
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Related Report: Potato Protein Market revenue to hit $150 million by 2027, Says Global Market Insights Inc.
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