The global postpartum products market size is expected to reach USD 3.87 billion by 2030, according to a new study by Polaris Market Research.
The key factors responsible for the industry growth include the rising healthcare infrastructure in emerging economies, along with public health awareness regarding products is the factor driving the growth of these products in the industry. Based on the product, the hospital pharmacy (inpatient) segment accounted for the leading share in the industry in 2021. The easy availability of a wide selection of these items is fueling the segment’s growth. Furthermore, hospital pharmacists assist patients in obtaining guidance, which is an extra advantage.
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With the rising awareness of postpartum hemorrhage (PPH), the major players in the industry are focusing on the launches of products for the treatment of PPH. For instance, in February 2021, PPH, which can be prevented with suitable instruments, accounts for 20% of all maternal mortality worldwide and is a substantial obstacle to meeting the SDGs’ maternal mortality targets.
On January 27, 2021, Unitaid launched a request for suggestions for improved tools to speed up the implementation and scale-up of innovations to reduce maternal mortality due to PPH. Projects that accelerate the introduction of a novel or newly recommended medications for PPH, as well as the late-stage expansion of new formulations for the prevention and treatment of PPH, fall under the scope of this call.
Industry players such as Artsana S.P.A, Medline, AMEDA, ArtsanaS.P.A, Handi-Craft Company (Dr. Brown’s), Edgewell Personal Care, Koninklijke Philips N.V., MedelaLLC, Mayborn Group Limited, Newell Brands, and NUBY are some key players operating in the global industry.
Several manufacturers often opt for varied marketing strategies to expand their business operations globally. Nutrafol Postpartum is a medical professional nutraceutical supplement that targets the most significant cause of hair loss in women within the period. It was released in June 2021. As per the American Pregnancy Association, nearly half of the women post-pregnancy experience hair shedding three to four months after delivery. Nutrafol comprises safe, clinically researched chemicals that work together to assist women’s hair health.
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Polaris Market Research has segmented the postpartum products market report on the basis of products, distribution channel, and region:
Postpartum Products, Products Outlook (Revenue – USD Billion, 2018 – 2030)
- Breastfeeding Accessories
- Breast Pads
- Nipple Care Products
- Breast Shells
- Breastmilk Preparation & Cleaning Product
- Breastmilk Storage & Feeding
- Other Accessories
- Perineal Cooling Pads
- Others
Postpartum Products, Distribution Channel Outlook (Revenue – USD Billion, 2018 – 2030)
- Hospital Pharmacy
- Retail Store
- E-Commerce
- Wholesales/Distributor
- Direct Purchase
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