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Photo Printing and Merchandise Market Trends 2022, Size, Growth and Competitive Analysis

According to IMARC Group’s latest report, titled “Photo Printing and Merchandise Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, the global photo printing and merchandise market reached a value of US$ 19 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 26.3 Billion by 2027, exhibiting at a CAGR of 5.9% during 2022-2027.

Photo printing and merchandise refer to customized gifting and decoration products on which photographs are printed. Greeting cards, calendars, canvases, clocks, cushions, keyrings, mugs, and t-shirts are some commonly used products in photo printing and merchandise. They are manufactured using digital and film printing processes that create durable, vibrant, long-lasting, and scratch-resistant images. As a result, photo printing and merchandise are widely used by individuals to commemorate special occasions, organizations to increase brand awareness among consumers, and event organizers to promote events, such as music festivals, comic festivals, and concerts.

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Market Trends:

The global photo printing and merchandise market is primarily being driven by the increasing preferences for personalized gifts among individuals. In line with this, the inflating sales of smartphones and tablets and their increasing utilization in capturing and processing high-definition (HD) images are favoring the market growth. Additionally, the integration of three-dimensional (3D) printing technology in photo printing and merchandise that offer enhanced customization, sustainability, low wastage, and the ability to create unique designs and patterns is providing an impetus to market growth. Furthermore, the development of lenticular-printed technology that is highly graphic and produces printed images with an illusion of depth is creating a positive outlook for the market. Other factors, including rising expenditure capacities of consumers and significant growth in the e-commerce industry, are anticipated to drive the market toward growth.

Competitive Landscape With Key Players:

The competitive landscape of the global photo printing and merchandise market has been studied in the report with the detailed profiles of the key players operating in the market.

Some of these key players include:

  • American Greetings Corporation
  • Bay Photo Inc. (Circle Graphics Inc.)
  • Card Factory
  • Cimpress NV
  • Digitalab Ltd.
  • Eastman Kodak Company
  • Hallmark Cards Inc.
  • Hewlett Packard Enterprise Development LP
  • Shutterfly Inc.
  • Walgreens Co. (Walgreens Boots Alliance Inc.)

Key Market Segmentation:

The report has segmented the global photo printing merchandise market on the basis of region, product type, printing type, device used and distribution channel.

Breakup by Product Type:

  • Prints
  • Wall Arts
  • Cards
  • Photo Gifts
  • Photo Books
  • Calendars
  • Others

Breakup by Printing Type:

  • Digital Printing
  • Film Printing

Breakup by Device Used:

  • Desktop
  • Mobile

Breakup by Distribution Channel:

  • Instant Kiosk
  • Online Stores
  • Retail Stores
  • Others

Breakup by Region:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • Middle East and Africa

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Key Highlights of the Report:

  • Market Performance (2016-2021)
  • Market Outlook (2022-2027)
  • Market Trends
  • Market Drivers and Success Factors
  • Impact of COVID-19
  • Value Chain Analysis
  • Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

Our offerings include comprehensive market intelligence in the form of research reports, production cost reports, feasibility studies, and consulting services. Our team, which includes experienced researchers and analysts from various industries, is dedicated to providing high-quality data and insights to our clientele, ranging from small and medium businesses to Fortune 1000 corporations.

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