Connect with us

Hi, what are you looking for?

Over the Top (OTT) Market: Global Size, Share, Trends, Growth Analysis, Key Players and Report 2021-2026

According to the latest report by IMARC Group, titled “Over the Top (OTT) Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026”, the global Over the Top (OTT) market exhibited strong growth during 2015-2020. Looking forward, IMARC Group expects the global Over the Top (OTT) market to grow at a CAGR of around 19% during 2021-2026. OTT refers to a platform that delivers film and television content directly to digital users without the use of cable or satellite television subscriptions. It supports video, music, podcast, and audio streaming categories, which can be directly downloaded and viewed at the demand of the user. OTT is delivered instantly over the internet via PCs, smartphones, tablets, smart TV, and consoles. In recent years, the demand for OTT has escalated as it offers extensive choices of genres, wider device availability, and low overall costs.

We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

Request Free Sample Report:

Market Trends:

The global OTT market is primarily driven by the growing penetration of smart devices, such as smartphones, laptops, smart TVs, and tablets, and the increasing viewership of high-quality streaming content over these devices. The advent of affordable Android-based smartphones has democratized OTT platforms and made them accessible to users. The rising media and entertainment industry is also coming up with an increasing number of digital videos, which has led to a significant rise in the demand for OTT services. Besides this, the telecommunication industry utilizes OTT services for video calling, voice calling, and messaging services. With the onset of coronavirus disease (COVID-19), there has been a rising adoption of work from home policies worldwide. This has encouraged users to consume more content at home via OTT devices. Moreover, technological advancements and innovations, such as the deployment of artificial intelligence (AI) by OTT service providers, have improved user experience and expanded their customer base.

Explore Full Report with TOC & List of Figures:

Key Market Segmentation:                           

Competitive Landscape:                                

The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

Some of these key players include:

  • Amazon
  • Eros International
  • Google Inc.
  • Hulu
  • IBM
  • Limelight Networks
  • Microsoft Corporation
  • Netflix
  • Nimbuzz
  • Star India
  • Tencent
  • Telstra
  • The Walt Disney Company
  • Yahoo

Breakup by Component:

  • Solution
  • Services

Breakup by Platform Type:

  • Smartphones
  • Smart TV’s
  • Laptops Desktops and Tablets
  • Gaming Consoles
  • Set-Top Boxes
  • Others

Breakup by Deployment Type:

  • Cloud
  • On-Premise

Breakup by Content Type:

  • Voice Over IP
  • Text and Images
  • Video
  • Others

Breakup by Revenue Model:

  • Subscription
  • Procurement
  • Rental
  • Others

Breakup by Service Type:

  • Consulting
  • Installation and Maintenance
  • Training and Support
  • Managed Services

Breakup by Vertical:

  • Media & Entertainment
  • Education & Training
  • Health & Fitness
  • IT & Telecom
  • E-Commerce
  • BFSI
  • Government
  • Others

Breakup by Region:

  • North America (United States, Canada)
  • Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Key highlights of the Report:

  • Market Performance (2015-2020)
  • Market Outlook (2021-2026)
  • COVID-19 Impact on the Market
  • Porter’s Five Forces Analysis
  • Historical, Current and Future Market Trends
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Structure of the Market
  • Value Chain Analysis
  • Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

Read Latest Research Reports by IMARC Group:

Shotcrete MarketResearch Report

Ultrafast Lasers Market Research Report

Immunohistochemistry Market Research Report

Flavonoids MarketResearch Report

Smart Factory MarketResearch Report

Biosurfactants Market Research Report

Tomato Seed MarketResearch Report

Snack Pellet MarketResearch Report

Keystroke Dynamics Market Research Report

Seismic Services Market Research Report

About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

Contact US

IMARC Group          
30 N Gould St, Ste R
Sheridan, WY (Wyoming) 82801 USA
Tel No:(D) +91 120 433 0800
Americas:- +1 631 791 1145 | Africa and Europe :- +44-702-409-7331 | Asia: +91-120-433-0800, +91-120-433-0800

Written By

You may also like:

Tech & Science

AI creates items related to a personality construct to be used in the creation of personality scales.

Tech & Science

The time taken for steel to corrode depends upon the severity of the environment and the quality of the steel.


Both retailers will either cut or shift the hours that their pharmacies operate in response to staffing shortages.


Tensions with China and a shift in spending patterns since the pandemic are changing US trade flows - Copyright AFP/File GEOFF CADDICKBeiyi SEOW and...