According to the latest report by IMARC Group, titled “Over the Top (OTT) Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026”, the global Over the Top (OTT) market exhibited strong growth during 2015-2020. Looking forward, IMARC Group expects the global Over the Top (OTT) market to grow at a CAGR of around 19% during 2021-2026. OTT refers to a platform that delivers film and television content directly to digital users without the use of cable or satellite television subscriptions. It supports video, music, podcast, and audio streaming categories, which can be directly downloaded and viewed at the demand of the user. OTT is delivered instantly over the internet via PCs, smartphones, tablets, smart TV, and consoles. In recent years, the demand for OTT has escalated as it offers extensive choices of genres, wider device availability, and low overall costs.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
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The global OTT market is primarily driven by the growing penetration of smart devices, such as smartphones, laptops, smart TVs, and tablets, and the increasing viewership of high-quality streaming content over these devices. The advent of affordable Android-based smartphones has democratized OTT platforms and made them accessible to users. The rising media and entertainment industry is also coming up with an increasing number of digital videos, which has led to a significant rise in the demand for OTT services. Besides this, the telecommunication industry utilizes OTT services for video calling, voice calling, and messaging services. With the onset of coronavirus disease (COVID-19), there has been a rising adoption of work from home policies worldwide. This has encouraged users to consume more content at home via OTT devices. Moreover, technological advancements and innovations, such as the deployment of artificial intelligence (AI) by OTT service providers, have improved user experience and expanded their customer base.
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Key Market Segmentation:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
Some of these key players include:
- Eros International
- Google Inc.
- Limelight Networks
- Microsoft Corporation
- Star India
- The Walt Disney Company
Breakup by Component:
Breakup by Platform Type:
- Smart TV’s
- Laptops Desktops and Tablets
- Gaming Consoles
- Set-Top Boxes
Breakup by Deployment Type:
Breakup by Content Type:
- Voice Over IP
- Text and Images
Breakup by Revenue Model:
Breakup by Service Type:
- Installation and Maintenance
- Training and Support
- Managed Services
Breakup by Vertical:
- Media & Entertainment
- Education & Training
- Health & Fitness
- IT & Telecom
Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)
Key highlights of the Report:
- Market Performance (2015-2020)
- Market Outlook (2021-2026)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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