Market Overview:
Outdoor TV is designed to operate in extreme environmental conditions like heat, snow, heavy rain, and sand. Revenue in the Televisions Market is expected at USD 172.60 billion in 2022, and there is a huge contribution from the outdoor TV segment in this revenue. These TVs are weatherproof, have high durability, high-resolution screens to compete with the sunlight. Recalibrated screens, anti-glare LED panels, and advanced innovative features such as USB ports, Wi-Fi, screen share and compact, slim designs are some of the new features being added in outdoor TV sets. Outdoor TV is exposed to high UV radiation and temperature fluctuations. They have to sustain in this condition and also have to perform and provide good service to the customer. The growing popularity of outdoor recreational activities is the main factor driving the growth of the outdoor TV market over the forecasted timeframe.
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Major Key Players for Outdoor TV Market:
- LG Electronics
- Cinios
- Evervue USA Inc.
- SkyVue Outdoor Televisions
- Global Outdoor Concepts Inc.
- Samsung Electronics Co. Ltd.
- SunBriteTV
- Luxurite UK Ltd.
- Peerless A.V. Inc.
- Séura Inc. LLC
- Others
Market Dynamics and Factors:
Outdoor TV is perfectly suitable for enjoying programs, movies, games, and sports in the backyards, and gardens. Outdoor TVs are designed to sustain the outer environment like humidity, rain, or extreme temperature. Most of the manufacturing companies rely on TV for advertisement of their products, marketing has become one of the vital factors for successful product launches thus, supporting the development of the outdoor TV market. The usage of outdoor TVs in public places for marketing and entertainment has increased. Sports stadiums, parks, amusement parks, and open-air movie shows are using outdoor TVs various purposes. In the food industry, top-roof restaurants and pubs are using outdoor TVs for open-air sitting. Rise in the commercial usage of outdoor TV is expected to propel the growth of the market in the projected period.
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Outdoor TV Market Report Highlight:
- By Screen Size, more than 50–70-inch segment is expected to have the maximum market share in the outdoor TV Market during the projected period. Growing commercial usage, and rise in the number of outdoor recreational activities are the main factors strengthening the development of the segment.
- By Application, the 4K resolution TV segment is predicted to show high growth in the outdoor TV Market during the forecast year. 4Kor “Ultra HD” television screen is in trend it gives high-quality resolution and the adoption rate of Ultra HD over HD is very high.
- By display type, the LED type segment is expected to hold the maximum share of the outdoor TV market over the forecast period. LED screens are a form of LCD but LED screens are giving a better light effect that drives the market for LED screens.
- By End-use, the commercial outdoor TV segment is anticipated to dominate the market over the forecast period. The growing usage of outdoor TVs in public places such as parks, sports stadiums, amusement parks, top-roof restaurants & pubs, and open-air movie shows, are expected to support the development of the segment.
- By region, North America is expected to dominate the outdoor TV market, during the projection period. Rise in the number of pubs, outdoor restaurant seating arrangement, and high disposable income are expected to drive the growth of the market in this region.
Key Industry Development:
- In April 2022, Sylvox, a leading smart TV manufacturing, R&D, and Internet application development Services Company, announced the new product release in Outdoor TV which is the latest, slimmer and lighter 3rd generation Outdoor TV. It can work in extreme environmental conditions like heat, heavy rain, snow, and sand for a long time. It easily tolerates the temperature differences between -35°C and 50°C.
- In January 2021, Redington formed a partnership with Peerless-AV in GCC countries to capture the Middle East & Africa market. The partnership brings changes in the outdoor TV sector. They offer new display solutions for outdoor TV in Saudi Arabia, they show their complete range of outdoor TVs that helps to increase its presence in the market.
Outdoor TV Market Segmentation:
By Screen Size
- Less than 30 inches
- 30 inches to 50 inch
- 50 inches to 70 inch
- More than 70 inches
By Resolution
- 4K
- 1080p
- 720p
By Display Type
- LCD
- LED
- Others
By End-Use
- Residential
- Commercial
By Pricing
- Low
- Medium
- High
By Distribution Channel
- Online
- Offline
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For this report, Introspective Market Research has segmented the Outdoor TV Market based on region:
Regional Outlook (Revenue in USD Million; Volume in Units, 2022-2028)
- North America
- The U.S.
- Canada
- Mexico
- Europe
- Germany
- France
- UK
- Italy
- Turkey
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- South Korea
- Indonesia
- Vietnam
- Thailand
- Rest of Asia-Pacific
- Middle East & Africa
- Saudi Arabia
- South Africa
- Iran
- Rest of MEA
- Latin America
- Brazil
- Argentina
- Rest of LATAM
Scope of the Report:
The report encompasses the entire analysis of market size in previous years for major segments and countries, as well as future estimates. The Outdoor TV Market study looks deeply into the worldwide market’s competitive landscape. The study also provides the names of key market players and the methods they used to gain a dominant position in the industry. It also includes useful market insights, dynamics and factors, and market analysis techniques such as PESTEL analysis, PORTER’s Five Forces analysis, value chain analysis, SWOT analysis, BCG matrix, and Ansoff matrix.
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