According to The Insight Partners’ research, the global oral care market was valued at US$ 42,689.6 million in 2017 and is likely to reach US$ 60,804.8 million by 2025, rising at a 4.6% CAGR from 2018 to 2025. Rising prevalence of oral diseases, technological advancement in oral care products, and increasing awareness about oral hygiene are the crucial factors contributing to the market expansion.
Oral diseases consist of a number of chronic problems such as gums swelling, tooth decay, cavities, canker sores, intense sensitivity, and oral infections. These problems, if left untreated, can cause severe oral damage and lead to expensive diagnoses. Various dental problems such as decay and cavitation eventually cause loss of teeth. According to the State of Oral Health in Canada, millions of children aged 1–5 are susceptible to dental problems. Canadian Cancer Society put forth the research data, wherein it has been observed that 4,700 Canadians were diagnosed with oral cavity cancer, while 1,250 died of this disease in 2017.
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Speaking of technical advent, most oral care product manufacturers these days are spending on research and development (R&D) coupled with modern technology. Due to the increasing awareness toward oral health care, the demand for new easy-to-use products, and the prevalent oral infections, manufacturers are striving hard to build and introduce better products. For an instance, key market players such as Colgate-Palmolive and Unilever Plc have introduced electric toothbrushes operating on advanced techniques. To improve brushing techniques, a number of companies are out with a variety of advanced brushes. For example, Electric Teeth Company launched mouthpiece brushes that help clean the teeth in just a few seconds.
Another potential driver that favors the global oral care market is rising awareness about oral hygiene. These days, maintaining oral and dental health care has become utmost important because if delayed or avoided, the problems become chronic and severe. Oral cancer is one such critical condition that is affecting people because of poor dental hygiene. Junk food consumption by children and tobacco chewing habits found in adults are among the major sources that promote severe dental damages. Oral health care experts provide oral cancer tests and screenings that can diagnose mouth lumps and alter gum textures. A number of private and government organizations conduct surveys, programs, and free dental checkups worldwide to awaken people about oral health.
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However, competitive pricing pressure faced by prominent players pose a hindrance in the growth of global oral care market.
Based on product, the market is segmented into toothpastes, toothbrushes & accessories, mouthwashes/rinses, denture products, dental accessories/ancillaries, dental prosthesis cleaning solutions, and other dental products. The toothpaste segment captured 38.2% of the total business share in 2017. The segment accrued US$ 16,324.5 million in 2017 and is expected to reach US$ 23,825.7 million by 2025, growing at 18.6% CAGR throughout the forecast period.
According to distribution channel, the market is arrayed into consumer stores, retail pharmacies, online distribution, and dental dispensaries. Among these, the consumer stores segment led the market in 2017 with 45.3% market share. The segment accounted for US$ 19,334.1 million in 2017 and is projected to generate US$ 27,964.1 million by 2025 with an anticipatory annual growth rate of 4.7% from 2018 to 2025.
Regionally speaking, North America led the market in 2017 generating US$ 20,451.3 million in the same year and is anticipated to hit US$ 28,754.6 million by 2025 featuring a CAGR of 4.4% during the forecast period. On the other hand, Asia Pacific registered the highest CAGR, 5.3% valued at US$ 8,047.0 million in 2017 and is likely to amass US$ 12,094.1 million by 2025.
Key players profiled in the global oral care market report are Johnson & Johnson Pvt Ltd; Koninklijke Philips N.V; Lion Corporation; Procter & Gamble; Colgate-Palmolive Company; Church & Dwight Co., Inc; High Ridge Brands Co; unilever Plc; glaxosmithkline; and Sunstar Suisse S.A.
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• In July 2016, Koninklijke Philips launched its first-ever power-connected toothbrush, Flexcare Platinum exclusively for adults. Later in November 2017, company entered into a partnership with Dutch health insurer ONVZ to provide strategic co-operation focused on oral care prevention.
• In January 2016, Lion Corporation launched new and improved toothpaste, Clinica Advantage which contains the plaque-dispersing cleaning agent TDS.
• In January 2017, Colgate-Palmolive launched its first app-enabled electronic toothbrush that provides real-time feedback to improve brushing habits and help prevent problems before they start.
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